William Ainslie

William Ainslie

Hospitality Solutions Expert
William Ainslie is an authority on retail strategy and innovation. William’s expansive portfolio explores topics such as merchandising, store layout optimization, and e-commerce trends. He stays ahead of evolving consumer preferences and market changes, helping to drive growth and profitability.
US Consumers Are Looking Forward to Holiday Shopping Despite Inflationary Pressures
Editorial US Consumers Are Looking Forward to Holiday Shopping Despite Inflationary Pressures

Inflation remains one of the most important issues facing the US economy at the moment. According to Statista, US prices rose 8.2 percent in September, compared to the corresponding month in 2021. The monthly inflation rate for American goods and services continues to undergo changes that have both

Reducing Food Waste: What Retailers Can Do
Editorial Reducing Food Waste: What Retailers Can Do

Sustainable change in food value chains has become essential to political, scientific, and economic discourse. In the US alone, about 108 billion pounds of food is wasted each year, according to the non-profit organization Feeding America . That represents approximately 130 billion meals and more

What You Need to Know about Black Friday 2022
Editorial What You Need to Know about Black Friday 2022

People in the US and abroad have faced many problems in recent years, from the COVID-19 pandemic and its lingering effects, to a new war in Europe. But now that the healthcare crisis has ended and people’s lives finally getting back to normal, retailers can focus on developing new advertising c

3 E-Commerce Strategies to Grow Your Online Business in 2022
Editorial 3 E-Commerce Strategies to Grow Your Online Business in 2022

In recent years, the role of e-commerce within companies changed dramatically. The COVID-19 pandemic has forever affected the way consumers and businesses interact and trade. Once you factor in the unique circumstances we are still facing, it’s clear why companies across all industries must address

5 Strategies for Balancing Security, Acquisition, and Support Costs Without Sacrificing CX
Editorial 5 Strategies for Balancing Security, Acquisition, and Support Costs Without Sacrificing CX

Since its inception, the global pandemic has continued to have a long-lasting impact on how we buy, work, and also how our businesses operate.  As such, user behaviour has naturally evolved, leading to developments in customer experience (CX) to meet the changing needs and expectations brought

Retail Shares Collapse as Inflation Concerns Rise
Editorial Retail Shares Collapse as Inflation Concerns Rise

There is no question about the fact that inflation comes with a wide variety of undesirable effects on the global economy. This year, inflation is affecting the US economy as well as other economies around the world, as it continues to be propelled by important global issues, such as the COVID-19

5 Things You Need to Know About the Future of E-commerce
Editorial 5 Things You Need to Know About the Future of E-commerce

With concerns about a new wave of COVID-19, extreme heat waves over the globe, and the ongoing Russian invasion of Ukraine, the global economy seems to be heading for uncharted waters. Companies in the US and abroad are struggling to create optimal strategies to solve existing problems and grow

3 Reasons Why Cloud Contact Centres Are the Next Step in Customer Success
Editorial 3 Reasons Why Cloud Contact Centres Are the Next Step in Customer Success

At the same time that the implications of the global pandemic have created difficulties for many, they have also sparked an opportunity for growth and change.  One key area that has continued to evolve even as we return to a sense of normality, is customer experience. Indeed, according to Deloitte,

The Rise of Voice Search: Top 2 Reasons Why B2B Marketers Must Start Preparing
Editorial The Rise of Voice Search: Top 2 Reasons Why B2B Marketers Must Start Preparing

The capabilities of voice-enabled devices have evolved since the introduction of voice search, allowing consumers to conduct increasingly complex and accurate searches. Because of this, we are on the verge of not only a search revolution but also an eCommerce revolution. Thanks to the rise of voice

Trends That Are Shaping The Retail Landscape in 2022
Editorial Trends That Are Shaping The Retail Landscape in 2022

Retail has been one of the most impacted sectors by the COVID-19 pandemic, alongside tourism and the events industry.  Before 2020, retailers were already grappling with the decline of brick-and-mortar stores, and the pandemic added to their woes by forcing them to close stores, lay off employees,

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