In the world of consumer goods, most brands focus their energy and budget on getting a customer to make that first purchase. But our guest today, retail expert and e-commerce strategist Zainab Hussain, argues that the real battle is won or lost in the first week of use. She has built her career on
An in-depth analysis of Singapore's consumer retail sector forecasts a period of sustained, robust spending into 2026, a surprising turn of events following a year that began with only modest growth before surging on the back of government stimulus. This outlook is now underpinned by stronger, more
The long-standing playbook for business-to-business sales, once built on handshakes and lengthy negotiations, has been rendered obsolete by the digital-first buyer. Fueled by artificial intelligence and a wealth of online resources, today's business purchasers operate with unprecedented speed,
For a confectionery giant built on generations of beloved recipes, the path to future growth is paved not with sugar but with sophisticated data. Perfetti Van Melle (PVM), the global powerhouse behind iconic brands like Mentos and Chupa Chups, recognized that its legacy systems, while reliable,
The same individual who meticulously color-codes a digital calendar to account for every minute and pre-plans every meal for the week will eagerly purchase a ticket for a movie they know nothing about, deliberately avoiding spoilers to preserve the mystery. This fundamental contradiction lies at
The global retail industry is currently grappling with a systemic issue known as inventory distortion, an expensive imbalance between overstocked and understocked goods that results in staggering financial losses approaching $1.8 trillion annually. This colossal flaw stems not from a single point
The familiar hum of a fluorescent-lit grocery aisle is rapidly being replaced by the silent scroll and decisive click of a consumer navigating an endless digital marketplace, a fundamental shift that is redefining brand loyalty and purchase decisions in real time. For consumer packaged goods (CPG)
With the rapid consumer migration from traditional search bars to conversational AI for product discovery, the established principles of digital visibility are being fundamentally rewritten before our eyes. The emergence of Generative Engine Optimization (GEO) represents a significant advancement
A customer’s meticulously planned vacation unravels due to a canceled flight, and in their moment of distress, they are met with a chatbot that perfectly mirrors their language of frustration, yet offers no tangible solution. This scenario is no longer a futuristic hypothetical; it is an
What happens when a single conversation replaces your entire sales funnel? The traditional journey, tabs, comparisons, and abandoned carts are disappearing. In its place, conversational innovation is compressing discovery, decision-making, and purchase into a single seamless interaction. AI is
