William Ainslie

William Ainslie

Hospitality Solutions Expert
William Ainslie is an authority on retail strategy and innovation. William’s expansive portfolio explores topics such as merchandising, store layout optimization, and e-commerce trends. He stays ahead of evolving consumer preferences and market changes, helping to drive growth and profitability.
Quick Guide: Create a Performant Email In B2B Retail
Editorial Quick Guide: Create a Performant Email In B2B Retail

In B2B retail, crafting emails that not only reach the inbox but also drive results is more critical than ever. With the potential for email-generated revenue projected to hit $17.9 billion by 2027, up from $10.3 billion in 2020, email marketing remains a high-impact tool—when done right.  On the br

Is Gen Z to Blame for Declining Retail Customer Service Quality?
Customer Engagement Is Gen Z to Blame for Declining Retail Customer Service Quality?

The growing presence of Generation Z in the retail workforce has triggered a contentious debate regarding the quality of customer service on the high street. Various perspectives arise from public opinion, personal anecdotes, and statistical data, leading to a complex discussion. But is it

Top Innovative U.S. Companies Ranked by Consumers: Apple, Toyota Lead
Tech & Innovation Top Innovative U.S. Companies Ranked by Consumers: Apple, Toyota Lead

The seventh annual American Innovation Index (AII) has once again provided intriguing insights into how consumers perceive innovation among U.S. companies. By focusing on direct consumer experiences rather than expert opinions, the AII offers a unique perspective, capturing a genuine snapshot of

Is New Zealand's Retail Sector Ready to Embrace AI and Automation?
Tech & Innovation Is New Zealand's Retail Sector Ready to Embrace AI and Automation?

The adoption of Artificial Intelligence (AI) in New Zealand's retail sector is currently lagging behind its counterparts in Singapore and Australia, raising concerns about the future competitiveness of the industry. Despite the proven advantages of AI in efficiency and customer experience, New

Will Metro's Moi Rewards Expansion Bolster Customer Loyalty in Ontario?
Customer Engagement Will Metro's Moi Rewards Expansion Bolster Customer Loyalty in Ontario?

Metro is set to expand its Moi Rewards loyalty program to Ontario on October 24, following a successful introduction in Quebec and New Brunswick last year. This initiative is part of an increasing trend among retailers to leverage loyalty programs for customer retention and acquisition. According

Why Are Apparel Companies Using Supplier Scorecards for Sustainability?
Operations & Management Why Are Apparel Companies Using Supplier Scorecards for Sustainability?

The fashion industry is increasingly under scrutiny for issues like excessive production, human rights violations, and unethical sourcing practices. With rising consumer and regulatory expectations for sustainability and reduced emissions, apparel companies are turning to supplier scorecards as

How Will India’s Retail Landscape Evolve Amid E-Commerce Growth?
E-Commerce How Will India’s Retail Landscape Evolve Amid E-Commerce Growth?

India's retail sector is undergoing a seismic shift. The rise of e-commerce and quick commerce platforms has reshaped consumer behavior and the competitive landscape. Traditional small shops and burgeoning retail giants now vie for consumer attention in a complex ecosystem marked by rapid

Building Customer Loyalty Through Personalization This Black Friday
Customer Engagement Building Customer Loyalty Through Personalization This Black Friday

As the holiday shopping season approaches, retailers brace themselves for the biggest retail event of the year: Black Friday. While discount pricing is a significant draw for consumers, it’s the personalized shopping experiences that often turn one-time buyers into repeat customers. In an era where

EU Provides €2.7 Million Aid for Belgian Match-Smatch Layoff Support
Customer Engagement EU Provides €2.7 Million Aid for Belgian Match-Smatch Layoff Support

The European Union has approved a financial aid package worth €2.7 million to support 365 employees of the retail chain Match-Smatch in Belgium who lost their jobs due to store closures and company restructuring. This intervention, funded by the European Globalisation Adjustment Fund (EGF) for D

How Can SoftFence Revolutionize Retail Inventory Management?
Tech & Innovation How Can SoftFence Revolutionize Retail Inventory Management?

GreyOrange, a prominent provider of supply chain robotics and AI technology, has launched a pioneering virtual shielding technology termed SoftFence, accessible via their gStore retail software as a service (SaaS) platform. Designed to elevate store execution, gStore facilitates real-time inventory

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