What if a single unseen risk could unravel an entire organization overnight, and the tools meant to prevent it were already a step ahead? In today’s fast-paced, regulation-heavy landscape, governance, risk, and compliance (GRC) is no longer just a bureaucratic necessity—it’s a strategic shield
For years, marketers hunting verified small‑business decision‑makers poured money into broad proxies while cookies eroded, device graphs splintered, and the gap between exposure and outcomes widened beyond tolerance. That tension set the stage for a market pivot: Intuit’s SMB MediaLabs audiences
Zainab Hussain is a seasoned e-commerce strategist who has spent years closing the gap between frontline realities and back‑office expertise. Her work centers on simplifying complex operations, elevating customer engagement, and building workflows that feel intuitive in motion. Fresh off a Gold win
I’m joined by Zainab Hussain, an ecommerce strategist with deep experience in customer engagement and operations management. Zainab has guided retailers through chaotic peak seasons and calm ones, and she reads both dashboards and shopper intent with equal fluency. In this conversation, we explore
William Ainslie sits down with Zainab Hussain, an e-commerce strategist known for bridging customer engagement with operations management. With Black Friday and Cyber Monday shaping up to be a record-breaker—VoucherCodes projects £9.52 billion in spend, up 4.2% year over year, and Nationwide
Holiday shopping felt joyful yet rushed, nostalgic yet pressured, and the group holding both truths most tightly—Millennial parents—set the tempo for retail as they demanded speed, clarity, and flexible payments while juggling time and budget constraints. This analysis examined how those pressures
The State of South African Retail in a Phygital Pivot Digital discovery has become the front door of South African retail, and the door now swings both ways as shoppers move from screen to store and back again without friction or pause. The shift is structural, not seasonal, as consumers treat
In the fast-paced digital economy of 2025, businesses across industries are grappling with a persistent challenge: customer churn, which silently erodes revenue at an alarming rate, making it a critical issue to address. Studies reveal that a mere 5% reduction in churn can amplify profits by
In an era where digital transactions dominate consumer behavior, Postes Canada, the backbone of the nation's postal system, has reported a staggering 200% surge in parcel volumes, driven by the unrelenting rise of e-commerce. This dramatic increase reflects a broader transformation in how Canadians
As the holiday shopping season approaches, ecommerce merchants face the daunting challenge of standing out in a crowded digital marketplace, especially during the high-stakes Black Friday and Cyber Monday (BFCM) period when consumer spending peaks and competition soars. For smaller and growing
