
In a world where AI is rapidly changing how we discover and buy products, the traditional click-based metrics that have underpinned affiliate marketing for years are becoming obsolete. To make sense of this new "machine-mediated" market, we sat down with e-commerce strategist Zainab Hussain. She
A significant and escalating challenge is unfolding within the retail sector as businesses find themselves caught between protecting their profits and alienating their most valuable asset: loyal customers. A comprehensive analysis by Riskified, a prominent leader in e-commerce fraud and risk
The modern e-commerce landscape is built upon a promise of convenience, but for retailers, the very policy that attracts customers—free and easy returns—has quietly metastasized into a multi-billion-dollar operational crisis. This system, designed to foster trust and encourage purchases, often
The endless digital shelf, once a symbol of boundless consumer freedom, has increasingly become a labyrinth of frustration for shoppers searching for exactly what they need. In a landscape saturated with options, the promise of convenience has been overshadowed by the challenge of discovery. This
As a former Partner at McKinsey who has guided Fortune 100 companies through complex AI transformations, Mina Alaghband has seen firsthand where ambitious AI initiatives succeed and where they falter. Now, as the first Chief Customer Officer at WRITER, an agentic AI platform for the enterprise, she
With over two decades of experience shaping the marketing strategies of tech giants like Google and Facebook, Brad Ramsey has a proven record of scaling brands and driving customer engagement. Now, as the new Chief Marketing Officer at Shippo, he's taking the helm of both the marketing and sales
With a career spanning over 18 years, our guest is a recognized leader in the retail media industry, having successfully launched more than 40 retail media programs and driven significant revenue growth for major retailers. Her journey includes pivotal leadership roles at Epsilon Retail Media and
When a major media player simultaneously elevates six internal leaders to senior roles, the move resonates far beyond corporate headquarters, signaling a deliberate and calculated strategic shift toward market consolidation. MediaCo Holding Inc.'s recent announcement is more than a standard
A World at a Crossroads: Navigating Disruption in 2026 The global economic landscape heading into 2026 is defined by a delicate and precarious balance. On one side, disruptive shifts in international trade policy threaten to slow growth and sow uncertainty. On the other, a massive and accelerating
The simple act of adding a carton of milk to a shopping cart has quietly become the epicenter of a multi-billion-dollar advertising revolution that is fundamentally reshaping brand-consumer relationships. Retail Media Networks (RMNs) have rapidly evolved from a supplementary marketing tactic into a
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