Olivia Paine

As an e-commerce strategist specializing in customer engagement and operations, I’ve been closely watching the evolution of logistics in emerging markets. The recent announcement by Bosta is a watershed moment for Egypt’s digital economy. Their move to launch the largest automated sorting machine

In a decisive first move, the newly formed Australian Retail Council has presented a pre-Budget submission to the government, outlining a strategic overhaul designed to revitalize the nation's retail sector and, by extension, the broader economy. This comprehensive proposal, built on seven key

The persistent challenge for businesses utilizing digital signage has long been the relentless demand for fresh, engaging, and brand-consistent content, a hurdle that often creates a significant production bottleneck for mid-market communication teams. Many organizations find themselves caught

A Digital Revolution Reshaping Mexican Retail A tectonic shift is underway in Mexico's retail landscape, where the clicks of online shopping are drowning out the traditional hum of brick-and-mortar stores. E-commerce is no longer a niche segment but the primary engine of growth, expanding at a pace

A dramatic fifty percent increase in submissions for the Asia Pacific Loyalty Awards signals a fundamental shift in how businesses across the region view customer retention, transforming it from a peripheral marketing function into a central pillar of corporate strategy. This year’s unprecedented

The default action for an overwhelming majority of modern shoppers before committing to a purchase is not visiting a storefront but meticulously combing through the digital feedback of complete strangers, a habit shared by 96% of consumers. While online reviews have become the bedrock of e-commerce

While artificial intelligence is now a cornerstone of modern marketing automation, its evolution is often stifled by a fundamental limitation: the systems can execute commands with precision but seldom grasp the nuanced context behind customer interactions, leading to repetitive and uninspired

The digital checkout process, once seen as the final step in a customer's journey, has increasingly become a temporary stop before products begin their reverse trek back to the warehouse, presenting a complex challenge for the modern retailer. This growing wave of returns is complicating an

The Dawn of a New Agency Model In a landmark move set to reshape the market research and strategy landscape, AI-first insights agency ONE Strategy Studio has officially merged with established research firm Radius Insights. This strategic union creates what many are calling the "agency of the

As the ecommerce marketing technology landscape continues to consolidate, brands are often left navigating complex systems with little human support. We sat down with our retail expert and e-commerce strategist, Zainab Hussain, to dissect Privy's recent acquisition of Sendlane. Zainab, who