Olivia Paine

The landscape of affiliate marketing and retail media has undergone significant transformation over the past decade. With the rise of retail media networks and the increasing importance of first-party data, both retailers and brands are presented with new opportunities to enhance their marketing

Imagine traveling to a new, foreign city and being able to return home with truly unique items crafted by local artisans, creators, and small businesses. Marriott International’s Renaissance Hotels has made that vision a reality with the launch of R Finds, a global digital marketplace aimed at o

The recent entry of the Chinese online giant Temu into the Vietnamese e-commerce market in late 2024 has drawn significant attention and legal scrutiny. The Vietnam e-commerce landscape is witnessing rapid growth, establishing the country as a key player in Southeast Asia’s digital economy. The h

In 2024, the retail industry found itself at the cusp of transformation with the introduction of AI shopping assistants by ecommerce giants like Amazon and Walmart. These sophisticated tools, powered by generative AI, were designed to streamline the online shopping experience, enhance customer

The retail industry is on the brink of a technological revolution driven by the integration of augmented reality (AR) and virtual reality (VR). These cutting-edge technologies are poised to transform the shopping experience, offering significant benefits for both consumers and retailers. As AR and

As artificial intelligence continues to revolutionize various sectors, one significant challenge remains: the opacity and complexity of generative AI (GenAI) models. This 'black box' nature of GenAI poses substantial risks and vulnerabilities for companies that rely heavily on these

In an era where retail strategies are rapidly evolving, the transformative impact of AI technology on inventory management is becoming increasingly undeniable. StyleMatrix, a leader in AI-powered inventory management software, is at the forefront of this change, especially within the footwear and

In an era where data breaches are becoming increasingly common, retailers must face an ever-evolving cyber threat landscape. With sophisticated hacking techniques like phishing and malware attacks, no business sector is immune. High-profile companies such as Dell, AT&T, Ticketmaster, and Disney

With the holiday season on the horizon, Target is taking significant steps to ensure it is adequately prepared for the surge in demand. Combining a robust workforce strategy with cutting-edge technology, Target aims to provide a seamless customer experience. Boasting more than 400,000 team members

In a significant move to streamline operations and enhance supply chain relationships, Sugro has introduced new updates to its e-loyalty scheme, including compliance and pre-sale features for retailers and suppliers. The initiative aims to provide digital advantages and improve the overall