Olivia Paine

Our expert, Zainab Hussain, is a leading e-commerce strategist specializing in customer engagement and operations management. With extensive experience in the retail sector, she brings a sharp analytical eye to the latest corporate shake-ups and their impact on the supply chain. Today, she

As an e-commerce strategist, I've seen countless customer experience leaders struggle with a frustrating paradox: they are drowning in data but starving for wisdom. They have dashboards for every channel and tool, yet they can't connect the dots to see the complete picture of their operation. This

The seemingly simple act of adding an item to an online cart is undergoing a seismic shift, powered by an invisible force that anticipates needs before they are even spoken. In the fiercely competitive arena of digital retail, a new standard for customer engagement is rapidly emerging, moving

The familiar process of booking a flight, once a straightforward transaction of selecting a seat and a static price, is rapidly dissolving into a relic of the past as airlines race to deliver hyper-personalized travel experiences. In a decisive move to accelerate this industry-wide evolution, PROS

A fierce battle is unfolding across Germany's commercial landscape, pitting local businesses against a rising tide of foreign online giants and a complex web of European regulations that threatens their very survival. In a decisive move, the German Retail Federation (HDE) has issued a direct appeal

In the fiercely competitive landscape of digital commerce, Amazon sellers who manage their own logistics face an intricate puzzle of satisfying demanding delivery timelines while protecting their profit margins and maintaining pristine account health. The launch of an expanded integration between

The long-held vision of a perfectly synchronized omnichannel retail experience, where every customer interaction flows seamlessly from one channel to the next, often disintegrates into operational chaos and customer frustration when put to the test of scale. As retailers expand their digital

Today, we're joined by Zainab Hussain, a seasoned e-commerce strategist specializing in customer engagement and operations. In our conversation, Zainab will demystify the complexities of adopting AI-driven hybrid search. We'll explore how new advancements are breaking down technical barriers for

As an e-commerce strategist specializing in customer engagement and operations, I’ve been closely watching the evolution of logistics in emerging markets. The recent announcement by Bosta is a watershed moment for Egypt’s digital economy. Their move to launch the largest automated sorting machine

In a decisive first move, the newly formed Australian Retail Council has presented a pre-Budget submission to the government, outlining a strategic overhaul designed to revitalize the nation's retail sector and, by extension, the broader economy. This comprehensive proposal, built on seven key