Olivia Paine

For every dollar spent on commerce media, a significant portion is often lost to the friction of slow decisions and the burden of manual oversight. The modern advertising ecosystem, with campaigns sprawling across countless digital channels, has pushed traditional management methods to their

Amidst the hum of automated warehouses and the constant movement of container ships, Malaysia's logistics sector has rapidly transformed into a regional powerhouse, but its impressive growth trajectory now confronts a confluence of formidable global economic and environmental headwinds. The

A Seismic Shift in the Global Customer Experience Landscape The customer experience sector has just witnessed a landmark consolidation that redefines the competitive landscape. iQor CXBPO™, a global titan in managed services and technology, has officially acquired OP360, a rapidly growing and

The path from a consumer's first glimpse of a compelling brand story to the final click of a purchase button has become a labyrinth of fragmented experiences and missed opportunities, a challenge that has prompted a significant industry realignment. In a decisive move to bridge this divide, Omnicom

Today, we're joined by Zainab Hussain, an e-commerce strategist whose work in customer engagement and operations management gives her a unique perspective on one of the most persistent—and outdated—adages in business. We're moving beyond the simple idea that the customer is always right to explore

The most significant retail transaction of the day just occurred, and the customer never once opened a browser, clicked on an ad, or visited a single online store. This is not a futuristic projection; it is the commercial reality of 2026, where conversational artificial intelligence has

The journey of an e-commerce package from a warehouse to a customer's doorstep is a perilous one, filled with automated sorters, conveyor belts, and the inevitable bumps of last-mile delivery. For businesses shipping uniquely shaped products, such as tall and slender items, this journey is

Today we're joined by Zainab Hussain, an e-commerce strategist who has been closely tracking the growing friction between major tech platforms and independent retailers. In our conversation, we will explore the disruptive impact of Amazon's new AI initiative, known as Project Starfish. We’ll delve

The final click on the 'buy now' button represents the culmination of a successful marketing journey, yet for many global e-commerce brands, this is precisely where the customer relationship begins to fray, undone by the friction of cross-border commerce. An online shopping cart, filled with

Amid the endless cascade of real-time analytics and performance metrics, the foundational skill of deep strategic thought has quietly become the modern marketer's most scarce and valuable resource. While technology provides unprecedented tools for execution and measurement, the true differentiator