With all the modern digital marketing techniques and channels (also known as active marketing), some have rushed into declaring traditional marketing obsolete, or at least some of its sub-domains. Print advertising (print marketing), to be more precise. However, while the obsolescence of print
Cognitive computing simulates the human thought process in an artificial intelligence (cognitive) environment. Teaching a computer how to use the type of unstructured information usually employed by security analysts requires tools such as data mining, pattern recognition, human-computer
When engaging into a digital marketing campaign for the client, any marketer starts by building the best strategy from the existing premises. There are cases where one of the premises might be that the brands themselves are what the industry identifies as polarizing brands. The public has strong
Shopping for groceries online is a habit that fits both our busy lives and the retail trends. The dedicated e-commerce websites come forward with virtual product lanes where the customers can digitally browse their offers – some even provide chat facilities to help clarify potential problems or any
The self-service checkout machines and kiosks are an automated alternative to the human cashier system that is in use for quite a few years now in the retail business. Supporting various payment methods, these machines allow customers to go through the merchandise scanning, billing and payment
