Erik Nordstrom, president of the famous American luxury department store chain, Nordstrom Direct, once said : ‘Retail is a customer business. You’re trying to take care of the customer — solve something for the customer. And there’s no way to learn that in the classroom or in the corner office, or a
Many sales pitches are won (or lost!) instantly. This sales presentation tells a brief story about your product, service, or idea in order to capture your prospect’s attention and convince this target that your offering is worth the investment. Put differently, a pitch is the opening stage that b
As the COVID-19 pandemic has spread from China to Italy, the US, Spain and beyond, it has also affected retailers and businesses across the world. Their first hurdle: closing down brick-and-mortar stores. Yet in such uncertain times, other fears have started to appear on the horizon. Retailers are
Despite last year’s good results, the 2020 outlook for the retail sector is less favorable, especially in the USA. Experts say that uneven performances are to be expected from companies this year, due to intense competition, especially in the mature western markets. One of the key factors for d
One of the latest trends in e-commerce is the implementation of visual search and trust me on this one: you don’t want to be the business manager who ignores it. Nowadays, customers are increasingly relying on social media platforms like Pinterest, Instagram, and Facebook for style inspiration, a
Even the best copy can fall flat without the right visual content. And when it comes to your events, nothing captures them better than your camera, as long as you know how to use it. The obvious choice would be to hire a photographer, but one—that’s not always in the budget and two—it makes posting
We all know that social media with its plethora of platforms is a great medium for distributing content and making it available to wide audiences. At the same time, content marketing plays a key role in how you educate and engage your target audience about your product or services. This begs the
In 2017, the global cosmetic products market was valued at around USD 532 billion—and is expected to reach USD 863 billion by 2024. That’s a lot of lipstick, powder, and creams. Plus, makeup and skincare have become more popular than ever, thanks to social media and influencer marketing. Unf
Marketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to assemble, and once assembled they are living, evo
A steady stream of sales leads (or lack thereof) is what makes or breaks your business. Regardless of how excellent your products or services are, if no one knows about them, it’s rather impossible to maintain your competitive edge. But how can you identify new prospects when it feels like “no one r
