Marketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to assemble, and once assembled they are living, evo
A steady stream of sales leads (or lack thereof) is what makes or breaks your business. Regardless of how excellent your products or services are, if no one knows about them, it’s rather impossible to maintain your competitive edge. But how can you identify new prospects when it feels like “no one r
One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is Brand Management? Brand management is an umbrella te
Overall success is driven by the so-called “people skills”. Employees and business leaders alike reach good positions in large part thanks to their abilities to listen, understand, and interact with other people, from peers to competitors. This is where empathy comes in. Simply put, empathy is the a
Once the preserve of security services in airports, casinos or law enforcement agencies, state-of-the-art facial recognition solutions are now providing important use cases for the retail industry. By tracking customers, malls and retailers not only prevent losses from theft but can learn about
As the economy picks up, retail sales grow, and more customers require fast home delivery, warehouses face more demand. The rise of e-commerce and faster delivery times are pressuring logistics companies to get orders out the door as quickly as possible. Logistics and warehouse operators should
Swedish clothing-retail company Hennes & Mauritz AB (H&M) is increasing its use of big data and artificial intelligence in an effort to reclaim its customers, after experiencing one of the worst sales slumps in its 71-year history. The retailer said that profit sank as a result of the
Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the
Tailoring content for SMBs has its own particularities, in terms of planning, strategy, size and delivery methods. Regardless whether the digital marketing team is on-premises or if the company hires the services of an independent marketer, an initial plan should be established and adapted
With all the modern digital marketing techniques and channels (also known as active marketing), some have rushed into declaring traditional marketing obsolete, or at least some of its sub-domains. Print advertising (print marketing), to be more precise. However, while the obsolescence of print
