It has become evident to the world that the e-commerce industry is growing exponentially. Companies, big and small, are closing down their stores and dedicating all their resources to online shopping. Some companies have decided to walk a different path when it comes to pivoting and figuring out
Tools, platforms, and flawless online shops. Growing online shopping trends during the last decade have increased the necessity for e-commerce. And it’s no surprise that regardless of what is going on in the world and how work models are shifting, virtual shops will continue to exist due to the e
Erik Nordstrom, president of the famous American luxury department store chain, Nordstrom Direct, once said : ‘Retail is a customer business. You’re trying to take care of the customer — solve something for the customer. And there’s no way to learn that in the classroom or in the corner office, or a
Many sales pitches are won (or lost!) instantly. This sales presentation tells a brief story about your product, service, or idea in order to capture your prospect’s attention and convince this target that your offering is worth the investment. Put differently, a pitch is the opening stage that b
As the COVID-19 pandemic has spread from China to Italy, the US, Spain and beyond, it has also affected retailers and businesses across the world. Their first hurdle: closing down brick-and-mortar stores. Yet in such uncertain times, other fears have started to appear on the horizon. Retailers are
Despite last year’s good results, the 2020 outlook for the retail sector is less favorable, especially in the USA. Experts say that uneven performances are to be expected from companies this year, due to intense competition, especially in the mature western markets. One of the key factors for d
One of the latest trends in e-commerce is the implementation of visual search and trust me on this one: you don’t want to be the business manager who ignores it. Nowadays, customers are increasingly relying on social media platforms like Pinterest, Instagram, and Facebook for style inspiration, a
Even the best copy can fall flat without the right visual content. And when it comes to your events, nothing captures them better than your camera, as long as you know how to use it. The obvious choice would be to hire a photographer, but one—that’s not always in the budget and two—it makes posting
We all know that social media with its plethora of platforms is a great medium for distributing content and making it available to wide audiences. At the same time, content marketing plays a key role in how you educate and engage your target audience about your product or services. This begs the
In 2017, the global cosmetic products market was valued at around USD 532 billion—and is expected to reach USD 863 billion by 2024. That’s a lot of lipstick, powder, and creams. Plus, makeup and skincare have become more popular than ever, thanks to social media and influencer marketing. Unf
