Alex Taillon

Navigating the Shift: Cash in a Digital Economy Imagine walking into a local diner, cash in hand, only to be turned away because the establishment has gone completely cashless. This scenario is becoming all too common as digital payments surge, reshaping how transactions unfold across the economy.

As we dive into the rapidly evolving world of Connected TV (CTV) and performance marketing, I’m thrilled to sit down with Zainab Hussain, an e-commerce strategist with deep expertise in customer engagement and operations management. With a finger on the pulse of retail trends and ad tech

Setting the Stage for a Digital Shopping Revolution Imagine a single day where billions of dollars exchange hands with just a few clicks, as consumers across the United States flood online stores for unbeatable deals. This was the reality of Cyber Monday in the current year, a day that shattered

Imagine a holiday shopping season where nearly 203 million consumers flood digital storefronts over just five days, spending a staggering $44.2 billion online. This isn’t a futuristic vision—it’s the reality of the Cyber 5 period in the current year, encompassing Thanksgiving, Black Friday, Small

Allow me to introduce Zainab Hussain, an e-commerce strategist with over a decade of experience in customer engagement and operations management. As a retail expert, Zainab has worked with leading SaaS platforms to transform how businesses connect with customers and scale globally. Today, we’re

Imagine walking into a virtual store where every recommendation, every step of the checkout process, and even the payment method is tailored precisely to your needs—all without lifting a finger. This isn't a distant dream but a reality shaped by AI-driven commerce solutions. Today, artificial

What if technology providers could reach buyers across every sales channel with just one integration? In 2025, this vision is becoming reality as AppDirect, a powerhouse in B2B subscription commerce, joins forces with Tackle.io, a leader in cloud go-to-market strategies. This seismic acquisition is

The Week When Every Minute Costs Millions—and One Misstep Loses a Customer In peak week, ecommerce leaders described a minute as both a profit engine and a trap, because when online spend surges to roughly $15.8 million per minute, a single stumble can push 32% of shoppers to switch brands without

Imagine the chaos of Black Friday and Cyber Monday hitting your online business like a tidal wave, with thousands of eager shoppers flooding your site, clicking 'add to cart' at lightning speed, and expecting flawless performance. If your technology and marketing tools aren’t primed for this

Imagine a holiday shopping season where the digital rush over a single weekend rivals the frenzy of Black Friday itself, with billions of dollars changing hands through clicks and taps. In 2025, Cyber Weekend—the post-Thanksgiving Saturday and Sunday—achieved just that, matching Black Friday’s