Alex Taillon

The complex puzzle of e-commerce logistics is prompting a fundamental rethinking of how merchants manage everything from warehousing to the final delivery, forcing providers to decide whether to master a single piece or own the entire board. This strategic crossroads is reshaping the industry,

The persistent tug-of-war between rising consumer demands for free, fast shipping and the escalating operational costs faced by brands has defined the e-commerce landscape for nearly a decade, creating a seemingly unsolvable economic puzzle. AI Logistics Orchestration represents a significant

The vast majority of digital window shoppers who browse an ecommerce site remain completely anonymous, representing a significant and largely untapped source of potential revenue for online retailers. In a direct response to this persistent challenge, performance marketing engine Wunderkind and

The New Zealand retail landscape is currently a study in contrasts, a place where flickers of hope meet the sobering reality of a tough economy. To help us decipher these mixed signals, we're joined by e-commerce strategist and retail expert Zainab Hussain. We’ll delve into the nuances behind the

A New Era of Ad Accountability: Unifying Linear TV and Streaming Measurement In a significant move to bridge the measurement gap between linear television and streaming, data and analytics company EDO has launched 'EDO Always-On,' a new cross-platform service designed to automate ad performance

In a world where customer expectations are higher than ever, businesses are increasingly turning to AI to streamline their support operations. But beyond handling tickets, a new frontier is emerging: using AI to train the very agents it was once predicted to replace. We sat down with Zainab

The long-established narrative of global e-commerce, dominated by titans like the United States and China, is being challenged by a seismic shift south of the border, where Mexico is rapidly rewriting its economic future. The country's digital market has moved beyond the simple label of

The seamless digital experience that customers now expect is often an illusion, meticulously crafted from a complex and fragile network of third-party services that operate entirely behind the scenes. In this interconnected landscape, a company's responsibility for the customer experience (CX)

In an increasingly competitive e-commerce landscape where delivery speed and flexibility are paramount, the Dutch marketplace Bol is making a decisive pivot that could fundamentally reshape its operational backbone. The company is moving away from its long-standing proprietary fulfillment service,

Many organizations today find themselves trapped in a paradoxical cycle of soliciting vast amounts of feedback while failing to translate any of it into meaningful change, leading to a slow erosion of trust and a decline in participation. They meticulously deploy employee surveys, capture customer