I’m thrilled to sit down with Zainab Hussain, a renowned e-commerce strategist with a deep background in customer engagement and operations management. With her expertise, Zainab has been instrumental in guiding businesses to success in the digital marketplace. Today, we’re diving into the exciting news of Domaine Worldwide’s recent achievement as the 2025 Klaviyo Global Agency Partner of the Year. Our conversation will explore the significance of this recognition, the innovative strategies behind their success, and how they’re shaping the future of customer engagement for brands of all sizes.
What does it mean for Domaine Worldwide to be named the Klaviyo Global Agency Partner of the Year for 2025?
It’s an incredible honor and a testament to the relentless dedication of our entire team. This award isn’t just a trophy; it’s a recognition of our commitment to pushing boundaries in e-commerce and customer engagement. It validates our focus on delivering measurable results for our clients using Klaviyo’s platform, and it motivates us to keep innovating and setting new benchmarks in the industry.
How do you think your team’s efforts and unique approach stood out in earning this recognition?
I believe it’s our blend of creativity and data-driven strategies that set us apart. We don’t just implement tools; we craft tailored experiences that resonate with customers. By combining Klaviyo’s powerful CRM capabilities with our expertise in Shopify design, we’ve been able to create seamless, impactful journeys for brands. Our focus on both enterprise and smaller businesses also shows our versatility, which I think really caught the judges’ attention.
Can you share a bit about your experience at Klaviyo’s K:BOS event in Boston where the award was presented?
Oh, it was such an energizing experience! K:BOS is a hub of innovation, with so many brilliant minds coming together to share ideas and celebrate achievements. Being in Boston, surrounded by industry leaders and peers who are just as passionate about transforming customer engagement, was inspiring. The energy in the room when we received the award was electric—it felt like a shared victory for everyone who believes in the power of partnerships.
Were there any particular moments from the event that left a lasting impression on you?
Absolutely, one moment that stood out was a conversation I had with another agency leader about the future of personalized marketing. It reinforced how much potential there still is to tap into with data and technology. Also, just seeing the excitement on my team’s faces when we accepted the award—it was a proud moment that reminded me why we do what we do.
Innovation is a key focus of the K:Partners Awards. Can you walk us through how Domaine Worldwide has shown creativity in using Klaviyo’s platform?
Innovation for us means constantly rethinking how brands connect with their audiences. With Klaviyo’s platform, we’ve developed highly personalized lifecycle marketing campaigns that go beyond generic emails. We use deep data insights to tailor every interaction, whether it’s a welcome series or a re-engagement campaign. It’s about creating moments that feel unique to each customer, which ultimately builds stronger loyalty and drives revenue.
How do you gauge the real-world impact of these strategies for your clients?
We’re obsessed with measurable outcomes. We track everything from open rates and click-throughs to conversion rates and long-term customer retention. For us, impact isn’t just about a spike in sales—it’s about sustained growth. We’ve seen clients achieve significant uplifts in repeat purchases and customer lifetime value, which tells us our strategies are working not just in the short term, but for the long haul.
Your agency supports both large enterprises and smaller businesses. How do you adapt your approach to meet the diverse needs of these clients?
It’s all about understanding the unique goals and constraints of each client. For enterprise brands, we often focus on complex, multi-channel strategies that integrate with their broader systems. For smaller businesses, it’s more about agility and maximizing limited resources to get quick wins. We customize our use of Klaviyo and Shopify to fit their scale, ensuring that whether they’re a global name or a growing startup, they’re getting a solution that feels right for them.
Can you share a success story that illustrates how you’ve tailored your services for a specific client?
Sure, we worked with a mid-sized retailer who wanted to boost their online presence. They didn’t have the budget for a huge overhaul, so we focused on optimizing their email marketing with Klaviyo to target specific customer segments. Within a few months, their repeat purchase rate increased by over 30%. It showed us how even small, targeted changes can make a big difference when you truly understand a client’s needs.
How does combining Klaviyo’s platform with your Shopify design expertise create value for your clients?
It’s a powerful synergy. Shopify allows us to build visually stunning, user-friendly storefronts, while Klaviyo helps us engage customers at every touchpoint with personalized messaging. Together, they create a seamless experience—from the moment a customer lands on a site to the follow-up emails that keep them coming back. This combination ensures that the design isn’t just pretty, but purposeful, driving real engagement and sales.
What’s your forecast for the future of customer engagement in e-commerce?
I think we’re moving toward an even more hyper-personalized landscape. With advancements in AI and data analytics, brands will be able to anticipate customer needs before they even express them. The challenge will be balancing that personalization with privacy concerns. I see platforms like Klaviyo evolving to offer even smarter tools for segmentation and automation, and I believe agencies like ours will play a critical role in helping brands navigate this space authentically and effectively.
