FLYR has launched its Offer & Order Management System (OOMS), a transformative solution for the airline industry aimed at overhauling traditional Passenger Service Systems (PSS). The OOMS empowers airlines to enhance their digital retailing capabilities, enabling them to streamline operations, boost revenue across all channels, and provide personalized customer experiences. According to Cole Wrightson, FLYR’s Chief Product Officer, the system allows airlines to stay compatible with legacy systems while swiftly adapting to consumer trends, thus improving their market positioning and financial performance.
Historically, airlines have struggled with outdated, fragmented systems that are expensive to maintain and lack the necessary flexibility to meet modern demands, such as increased flights and higher customer expectations. FLYR’s solution offers an Amazon-like shopping cart experience, where passengers can manage flights and ancillary services in one place, facilitating ease of use and personalization. This innovation significantly reduces the time needed to launch new products—from months to minutes—promoting a seamless integration of fare families, security fast tracks, and a la carte add-ons.
Addressing Technological Constraints
Kartik Yellepeddi, the VP of Product at FLYR, emphasizes that OOMS addresses the technology constraints that have previously hindered airlines’ ability to innovate. The system provides a flexible, retail-oriented platform, allowing airlines to distribute, fulfill, and service tailored orders efficiently. This marks a substantial departure from traditional systems that struggle with rigid processes and limited adaptability. By leveraging this new system, airlines can now dynamically adjust their offers based on real-time data and consumer behavior, enabling a more proactive approach to market demands.
For travelers, the OOMS represents a significant upgrade, offering them greater flexibility in accessing and personalizing travel products, ultimately enhancing their overall travel experience. This shift towards a more traveler-centric approach in airline retailing emphasizes personalization and ease of access. The enhanced ability for travelers to modify and customize various aspects of their journey—from seat selection to in-flight services—translates to a more tailored and satisfying travel experience. The OOMS is thus poised to cultivate higher levels of customer satisfaction and loyalty.
Revolutionizing Airline Retail Strategies
FLYR has unveiled its Offer & Order Management System (OOMS), a groundbreaking solution intended to revolutionize outdated Passenger Service Systems (PSS) in the airline industry. The OOMS enhances airlines’ digital retailing capabilities, allowing them to streamline operations, boost revenue across multiple channels, and deliver personalized customer experiences. Cole Wrightson, FLYR’s Chief Product Officer, states that this system keeps airlines compatible with legacy systems while rapidly adapting to consumer trends, thereby improving market positioning and financial performance.
Traditionally, airlines have dealt with outdated and disjointed systems that are costly to maintain and lack modern flexibility to handle increased flights and higher customer expectations. FLYR’s solution provides an Amazon-like shopping cart experience where passengers can manage flights and ancillary services in one seamless platform, enhancing ease of use and personalization. This innovation dramatically shortens the time required to launch new products—from months to minutes. It facilitates the effortless integration of fare families, security fast tracks, and a variety of a la carte add-ons.
