I'm thrilled to sit down with Zainab Hussain, an esteemed e-commerce strategist with a deep background in customer engagement and operations management. Today, we’re diving into the groundbreaking partnership between Qasemi Islamic Microfinance Bank (QIMB) and TerraPay, a collaboration aimed at
Imagine a scenario where a customer, already frustrated by a delayed flight, reaches out to a support line only to be met with a robotic recitation of policy rather than a genuine attempt to help, highlighting a critical truth in customer service. This kind of interaction, unfortunately common,
Today, we’re thrilled to sit down with Zainab Hussain, a seasoned e-commerce strategist and retail expert with a deep background in customer engagement and operations management. With years of experience in leveraging technology to enhance customer interactions, Zainab has become a go-to voice in
Imagine a customer service interaction where a chatbot not only resolves a technical issue in seconds but also detects frustration in a user's tone, offering a compassionate response that turns dissatisfaction into loyalty. This scenario, once a distant dream, is now a tangible reality thanks to
In the fast-paced realm of customer service, chatbots have emerged as both a revolutionary tool and a potential pitfall for businesses striving to enhance user satisfaction, but their implementation often reveals critical flaws. Since their inception in 1966 with ELIZA, a simple conversational
In today’s interconnected business landscape, the importance of Business-to-Business (B2B) customer experience (CX) cannot be overstated, as it has become a cornerstone of enterprise value, client retention, and competitive differentiation across global markets. As companies expand their reach
