Service

Trend Analysis: AI in Customer Experience
Customer Engagement Trend Analysis: AI in Customer Experience

A dangerous illusion persists within the modern boardroom, where executive confidence in customer loyalty starkly contrasts with the reality of consumer sentiment, creating a staggering 50% perception gap. This chasm is not a minor discrepancy but a critical business vulnerability, amplified by the

A Tiny Bill Ignites a Nine-Month Customer Ordeal
Customer Engagement A Tiny Bill Ignites a Nine-Month Customer Ordeal

The true measure of an organization's competence is not found in its glossy marketing or five-star online ratings, but in how it navigates the unexpected friction of a minor, non-standard customer issue. For one family in the United Kingdom, a simple two-day energy charge of just £27 became the

How Real-Time Signals Are Remaking B2B CX
Customer Engagement How Real-Time Signals Are Remaking B2B CX

The most critical moments in a business-to-business relationship often happen in silence, a sudden drop in product usage or an overlooked sensor anomaly that precedes catastrophic failure, moments that traditional business systems were never designed to capture. For decades, the B2B world operated

Modern Metrics Are Replacing the Net Promoter Score
Customer Engagement Modern Metrics Are Replacing the Net Promoter Score

The executive dashboard glowed with a reassuringly positive number, a testament to a customer base seemingly content and loyal, yet renewal contracts were unexpectedly failing to materialize and quiet attrition was beginning to erode the company's foundation. This scenario, once an anomaly, has

Modernize Workflows, Not Just Applications
Customer Engagement Modernize Workflows, Not Just Applications

In the world of enterprise modernization, a frustrating paradox has emerged: companies pour millions into new cloud platforms and SaaS applications, only to find their core operational struggles persist. To help us understand why this happens and explore a more effective path forward, we're joined

Is Your Bank Charging for Once-Free Services?
Customer Engagement Is Your Bank Charging for Once-Free Services?

The foundational promise of a straightforward banking relationship, where basic services were included as a matter of course, is quietly being rewritten by financial institutions across the country. A significant and growing trend sees banks methodically introducing monthly fees for a wide array of

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