Traveling presents both excitement and expenses. Smart travelers across America have woven loyalty programs and reward points into the fabric of their travel planning. The recent Wakefield Research for Barclays US Consumer Bank's Travel Rewards and Loyalty Report illuminates how these programs
The landscape of customer engagement is ever-evolving, witnessing a transformative shift from simple, transaction-based loyalty systems to sophisticated, digitally-driven programs. These program advancements are shaped by technological progression and an "always-on" consumer mindset,
Persistent Threats to Retail Gift Cards Despite escalating defenses in cybersecurity, major U.S. retail corporations are currently grappling with a relentless wave of cyberattacks orchestrated by a sophisticated group known by the alias STORM-0539—also referred to as Atlas Lion. These c
In the wake of the pandemic, the retail landscape has changed, making the cultivation of store brand loyalty even more vital. This loyalty transcends mere customer contentment and is a pivotal factor in driving sales and increasing the long-term value brought by consumers. With altered shopping
In the face of escalating inflation, American consumers are facing a stark reality check about their purchasing power. A survey by Prosper Insights & Analytics indicates that over 50% of US shoppers are worried about their ability to sustain their current way of life as prices soar.
Credit card rewards once revolved mainly around travel, offering miles and perks for those constantly on the move. Today, these programs have broadened, reflecting a shift in customer priorities. Reward points have grown versatile, catering to various lifestyle choices and financial goals, not just
