Rewards

Is the End of Flybuys New Zealand a Sign of Loyalty Program Evolution?
Customer Engagement Is the End of Flybuys New Zealand a Sign of Loyalty Program Evolution?

The closure of Flybuys New Zealand's customer loyalty program at the end of 2024 marks the end of nearly three decades in operation. This program, a cornerstone of New Zealand's retail landscape, allowed millions of members to collect reward points through a variety of participating brands such as

OneTap Reinvents Loyalty by Linking Rewards Directly to Payment Cards
Customer Engagement OneTap Reinvents Loyalty by Linking Rewards Directly to Payment Cards

In an era where convenience and efficiency drive consumer decisions, OneTap Loyalty stands as a beacon of innovation in the retail sector. Developed by Carly Neubauer and Jodie Wilson from Elevate Loyalty, this Australian technology redefines traditional loyalty programs by seamlessly integrating

Boston Market Introduces Travel Rewards to Boost Customer Loyalty
Customer Engagement Boston Market Introduces Travel Rewards to Boost Customer Loyalty

Boston Market, operating under Boston Chicken, has launched an innovative customer loyalty program that diverges from traditional discount tactics by offering travel rewards. This move aims to increase customer patronage and engagement, leveraging strategies similar to those employed by

How Has Sephora's Loyalty Program Evolved to Stay Competitive?
Customer Engagement How Has Sephora's Loyalty Program Evolved to Stay Competitive?

Sephora's Beauty Insider loyalty program has become a cornerstone in maintaining customer engagement and competitive advantage within the increasingly crowded beauty retail market. Since its inception in 2007, the program has been evolving to meet the changing preferences and expectations of

Ooredoo Qatar and Landmark Group Boost Loyalty Programs Partnership
Customer Engagement Ooredoo Qatar and Landmark Group Boost Loyalty Programs Partnership

The recent announcement of a partnership between Ooredoo Qatar and Landmark Group marks a significant milestone for both companies. This collaboration aims to enhance the value and flexibility of their loyalty programs, Nojoom and Shukran, respectively, to better serve their loyal customer bases.

How Are Vietnam's Retail Giants Turning Losses into Profits?
Customer Engagement How Are Vietnam's Retail Giants Turning Losses into Profits?

Vietnam's retail industry has undergone a dramatic transformation over recent years. Once mired in losses, leading retail giants like Masan Group, Mobile World Investment (MWG), and FPT Retail have not only turned around their fortunes but are now on a path to sustained profitability. This article

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