Rewards

Are Credit Card Promotions Just Bait-and-Switch Deceptions?
Customer Engagement Are Credit Card Promotions Just Bait-and-Switch Deceptions?

The widespread appeal of store and airline credit cards often hinges on attractive promotional offers, promising generous rewards or enticing discounts. However, the Consumer Financial Protection Bureau (CFPB) recently issued a warning spotlighting these promotions potentially evolving into

December 19, 2024
How Will Best Buy's API Integration with Elite Rewards Impact Users?
Customer Engagement How Will Best Buy's API Integration with Elite Rewards Impact Users?

Best Buy Co. Inc., a leading consumer electronics retailer in North America, is making a strategic move by integrating its premium product inventory with Elite Rewards' employee retention and sales incentive programs via a direct API integration. This partnership allows seamless access to Best

December 16, 2024
Can You Conquer Marvel Rivals' First Competitive Season?
Customer Engagement Can You Conquer Marvel Rivals' First Competitive Season?

Marvel Rivals, a dynamic third-person team-based shooter game, has taken the gaming world by storm, offering players the opportunity to embody their favorite Marvel heroes and villains. With a diverse roster of over thirty unique characters, spanning across three distinct roles, players are

December 10, 2024
Foot Locker Boosts Loyalty Program and App for Digital Sales Growth
Customer Engagement Foot Locker Boosts Loyalty Program and App for Digital Sales Growth

Foot Locker has embarked on a significant journey to revitalize its digital and in-store shopping experiences as part of a broader strategy to enhance customer engagement and increase sales despite recent declines. The company's efforts have yielded promising early results, particularly with

December 9, 2024
Are Baby Boomers Driving the Trend of Buy Now, Pay Later Services?
E-Commerce Are Baby Boomers Driving the Trend of Buy Now, Pay Later Services?

In what marks a notable shift in spending behavior, a recent study has revealed that nearly 75% of baby boomers plan to utilize split-payment methods such as buy-now, pay-later (BNPL) options for their holiday purchases. This data suggests a growing trend among different generational groups,

December 4, 2024
How Is Bath & Body Works Succeeding with Customer Loyalty and Omnichannel?
Customer Engagement How Is Bath & Body Works Succeeding with Customer Loyalty and Omnichannel?

Bath & Body Works has recently announced a significant accomplishment in its Q3 2024 earnings call, showing not just strong financial performance but also impressive advancements in customer retention and engagement. CEO Gina Boswell proudly reported that the company has reached record-high

December 3, 2024
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