Google's recent update to its Site Reputation Abuse policy has sent shockwaves through the affiliate marketing landscape, significantly impacting how publishers generate revenue through affiliate content. This policy change, aimed at curbing "parasite SEO" practices, has led to
The recent entry of the Chinese online giant Temu into the Vietnamese e-commerce market in late 2024 has drawn significant attention and legal scrutiny. The Vietnam e-commerce landscape is witnessing rapid growth, establishing the country as a key player in Southeast Asia’s digital economy. The h
As artificial intelligence continues to revolutionize various sectors, one significant challenge remains: the opacity and complexity of generative AI (GenAI) models. This 'black box' nature of GenAI poses substantial risks and vulnerabilities for companies that rely heavily on these
In a significant move to streamline operations and enhance supply chain relationships, Sugro has introduced new updates to its e-loyalty scheme, including compliance and pre-sale features for retailers and suppliers. The initiative aims to provide digital advantages and improve the overall
Despite the convenience and rise of digital shopping, a staggering 90% of consumers still prefer visiting physical stores when making purchases. This preference for in-store shopping presents traditional retailers with unique challenges, especially in the realm of data collection and analysis,
In the first half of 2024, an alarming 4.6% of all attempted digital transactions involving consumers in Kenya were flagged as suspected digital fraud, positioning the country as tenth among 19 regions globally analyzed by TransUnion. The TransUnion ## 2024 Update to the State of Omnichannel Fraud
