The digital marketplace is on the cusp of a transformation so profound it redefines the very act of purchasing, moving from a consumer-driven click-to-buy model to an era of automated, AI-facilitated transactions. This shift, known as agentic commerce, involves AI agents acting on behalf of
A New Champion for Merchant Fairness in the Swiss Payment Landscape Within the intensely competitive Swiss retail market where profit margins are perpetually under pressure, a significant and frequently opaque operational cost for many merchants arises from payment processing fees. The FinTech
The final click before a purchase completes is no longer a simple transaction; for the 43% of consumers globally who experienced a payment failure in the last year, it has become a moment of significant brand friction. This critical interaction, once relegated to the back office as a mere
The persistent challenge of abandoned shopping carts, a multi-trillion-dollar problem for online retailers, may have met its match as a new strategic alliance aims to redefine the very fabric of digital transactions. In a significant move set to disrupt the conversational commerce market, agentic
As an e-commerce strategist with deep experience in customer engagement and operations management, Zainab Hussain is at the forefront of the shift toward autonomous commerce. Today, she joins us to dissect the rise of agentic artificial intelligence and its transformative potential within the
The paradox at the heart of modern digital commerce is that organizations invest vast resources to guide a consumer through a complex and expensive journey, only to treat the final, decisive moment of purchase as a mere mechanical function. For years, the digital checkout has been viewed as a
