As consumer shopping habits continue to evolve in a fragmented digital landscape, few understand the art of multi-channel brand building as well as Zainab Hussain. With years of experience as an e-commerce strategist, Zainab has helped countless brands create seamless online and offline experiences
Setting the Stage for Digital Dominance In the fast-paced realm of fast-moving consumer goods (FMCG) e-commerce, a striking statistic captures the current landscape: the top 100 brands command an impressive 21% of global market value, highlighting a transformative shift where digital platforms have
The Rapid Expansion of Marketplace Selling The marketplace industry has exploded into a cornerstone of modern ecommerce, with millions of sellers leveraging platforms to reach vast global audiences, painting a picture of opportunity where the average seller now operates across six different
In a digital era where e-commerce giants have long dictated the rules of online shopping, the Open Network for Digital Commerce (ONDC) emerges as a transformative force in India, reshaping the landscape with a promise of fairness and inclusivity as of October 2025. This innovative platform,
The Growing Importance of POS Systems in Today's Marketplace Imagine a bustling retail store during the holiday rush, where every second counts, and a slow checkout process could mean losing customers to a competitor. Point-of-sale (POS) systems have become the backbone of such high-stakes
In the dynamic world of e-commerce, imagine launching a platform that rivals giants like Amazon or Alibaba, connecting countless vendors with a global audience in just a few clicks. Today, multi-vendor marketplace software stands as the backbone of such ambitious ventures, empowering businesses to
