The familiar landscape of consumer discovery, once dominated by a search bar and a list of blue links, is undergoing a seismic transformation as AI-driven answer engines and shopping assistants increasingly intercept users at the very beginning of their purchasing journey. This fundamental shift is
A digital gold rush is reshaping Georgia's economy, propelling its e-commerce market to unprecedented heights while paradoxically leaving the vast majority of its local businesses watching from the sidelines. This burgeoning digital frontier, now valued at GEL 3.5 billion, presents a landscape of
The Dawn of a New Retail Era The landscape of e-commerce is on the brink of its most significant transformation since the advent of the online marketplace. Propelled by advancements in artificial intelligence, Google is pioneering a shift away from the fragmented, multi-click shopping journey
The digital shelf has become an infinitely complex battlefield where visibility is fleeting and consumer loyalty is earned algorithm by algorithm, prompting brands to seek a new caliber of expertise. In response to this shifting landscape, modern media and commerce company Mindgruve has made a
For every dollar spent on commerce media, a significant portion is often lost to the friction of slow decisions and the burden of manual oversight. The modern advertising ecosystem, with campaigns sprawling across countless digital channels, has pushed traditional management methods to their
As an e-commerce strategist, I’ve spent my career at the intersection of customer engagement and operational reality, watching the digital and physical shelves merge. What we’re seeing now is the final dissolution of the line between media and the marketplace. The coming years, especially as we
