Determining whether an advertisement truly created a new customer or simply claimed credit for a sale that was already inevitable has long been the central dilemma of digital marketing. The emergence of Causal AI represents a significant advancement in the advertising technology sector, aiming to
The long-held belief that global e-commerce success is a simple equation of massive product listings plus aggressive advertising is now an obsolete formula from a bygone era. As digital markets mature and consumer expectations evolve, a fundamental reset is underway, challenging the very definition
Imagine a world where anyone, from a college student in Texas to a retiree in Florida, can launch an online store without spending a dime on inventory or warehousing. This isn’t a distant dream but a reality unfolding right now in the e-commerce landscape. The industry, already a juggernaut
What if technology providers could reach buyers across every sales channel with just one integration? In 2025, this vision is becoming reality as AppDirect, a powerhouse in B2B subscription commerce, joins forces with Tackle.io, a leader in cloud go-to-market strategies. This seismic acquisition is
Shoppers now expect inventory accuracy, instant checkout, and consistent pricing regardless of channel, yet most merchants still juggle brittle integrations that break at peak traffic and bleed margin through hidden operational costs. Maropost Commerce Cloud steps into that gap as a unified
A surge of online orders, a spike in grievances, and a policy pivot converged to put marketplace accountability squarely at the center of Kazakhstan’s e-commerce story, turning platform governance from a back-office concern into a board-level priority as regulators pushed for joint liability and
