Data science has emerged as a transformative force in the banking sector, bridging the gap between traditional service methods and innovative customer experiences. Senior data analyst Ranjeeta Bhattacharya, with her extensive years of blending technology with banking, is at the forefront of this
The landscape of customer engagement is ever-evolving, witnessing a transformative shift from simple, transaction-based loyalty systems to sophisticated, digitally-driven programs. These program advancements are shaped by technological progression and an "always-on" consumer mindset, necessitating
Persistent Threats to Retail Gift Cards Despite escalating defenses in cybersecurity, major U.S. retail corporations are currently grappling with a relentless wave of cyberattacks orchestrated by a sophisticated group known by the alias STORM-0539—also referred to as Atlas Lion. These
The loyalty management market is on the threshold of explosive growth, expected to burgeon from $11.4 billion in 2024 to a substantial $25.4 billion by 2029. Driven by the imperatives of customer retention and personalization, the industry is embracing innovative strategies to secure customer
In today's fast-paced market, customer loyalty programs are essential for businesses to remain competitive. Companies are now tasked with creating loyalty programs that resonate on an emotional level and go beyond mere rewards. Insights from experts like Zsuzsa Kecsmar in Forbes indicate that
In the wake of the pandemic, the retail landscape has changed, making the cultivation of store brand loyalty even more vital. This loyalty transcends mere customer contentment and is a pivotal factor in driving sales and increasing the long-term value brought by consumers. With altered shopping
