Faced with the challenge of declining sales figures, Victoria's Secret has recognized the changing winds within retail and is embarking on a new strategy to revitalize its brand. In the tough economic climate where discretionary spending has become a deliberated choice, the lingerie giant has seen
Traveling presents both excitement and expenses. Smart travelers across America have woven loyalty programs and reward points into the fabric of their travel planning. The recent Wakefield Research for Barclays US Consumer Bank's Travel Rewards and Loyalty Report illuminates how these programs are
Data science has emerged as a transformative force in the banking sector, bridging the gap between traditional service methods and innovative customer experiences. Senior data analyst Ranjeeta Bhattacharya, with her extensive years of blending technology with banking, is at the forefront of this
The landscape of customer engagement is ever-evolving, witnessing a transformative shift from simple, transaction-based loyalty systems to sophisticated, digitally-driven programs. These program advancements are shaped by technological progression and an "always-on" consumer mindset, necessitating
Persistent Threats to Retail Gift Cards Despite escalating defenses in cybersecurity, major U.S. retail corporations are currently grappling with a relentless wave of cyberattacks orchestrated by a sophisticated group known by the alias STORM-0539—also referred to as Atlas Lion. These
The loyalty management market is on the threshold of explosive growth, expected to burgeon from $11.4 billion in 2024 to a substantial $25.4 billion by 2029. Driven by the imperatives of customer retention and personalization, the industry is embracing innovative strategies to secure customer
