The landscape of loyalty schemes and broader marketing strategies has witnessed a dramatic transformation from 2018 to 2024, influenced by increased competition, economic pressures, technological advancements, and shifts in consumer behavior. Loyalty programs, which once seemed outdated and
Amazon and Walmart, the two retail titans, are constantly pushing the envelope to win over customers in the increasingly competitive online shopping market. Their strategies often revolve around enhancing membership programs like Amazon Prime and Walmart+. By adding new features and benefits, they
In a move aimed at revolutionizing the retail shopping experience, Crate & Barrel Holdings Inc. has announced a strategic partnership with Adyen, a global financial technology platform. Known for its high-quality home furnishings, Crate & Barrel aims to elevate its omnichannel retail
In the modern marketplace, businesses increasingly align profitability with purpose, recognizing the heightened consumer interest in corporate social responsibility. One notable example of this trend is Abbott Lyon’s recently launched 'Charms for Charity' campaign, which aims to support s
Don Antony Manavalan, the recently crowned "Store Manager of the Year – Independent" at the 2024 Retail Industry Awards, has played a pivotal role in breathing new life into the Nisa Local Northfields in Stamford, Lincolnshire. This remarkable turnaround story began when Nisa Northfields o
The closure of Flybuys New Zealand's customer loyalty program at the end of 2024 marks the end of nearly three decades in operation. This program, a cornerstone of New Zealand's retail landscape, allowed millions of members to collect reward points through a variety of participating
