The Latin American retail industry stands at a crossroads as inflation challenges economic stability across the region. In this vibrant and dynamic sector, Latin American businesses have adapted to changes in consumer expectations and behavior, spurred by technological advancements and shifts in
In the rapidly evolving world of eCommerce, businesses face the constant challenge of keeping pace with intense technological advancements while delivering excellent consumer experiences. As the digital marketplace continues to grow and diversify, composable commerce platforms have emerged as a
In the fast-paced world of digital commerce, Zainab Hussain stands out as an industry leader, weaving her expertise in customer engagement and operations management into innovative solutions for businesses. In our conversation today, she sheds light on an exciting new venture between Synagie and
In the ever-evolving landscape of media and entertainment, Test Drive Live stands out as an innovative approach to shopping channels. Zainab Hussain, an expert in e-commerce strategy and customer engagement, shares her insights into how Test Drive Live is transforming consumer shopping experiences.
AI-driven automation in omnichannel sales has become a pivotal topic in the retail industry. Interpublic Group's launch of Agentic Systems for Commerce (ASC) stands as a technological milestone, boasting enhanced sales optimization capabilities for brands. ASC leverages artificial intelligence and
In an ever-changing economic environment, eCommerce apps are recalibrating their marketing strategies, driven predominantly by shifting budgets across regions and evolving seasonal trends. This evolution is particularly pronounced as marketing executives navigate the intricacies of tariff changes,
