AI-driven automation in omnichannel sales has become a pivotal topic in the retail industry. Interpublic Group's launch of Agentic Systems for Commerce (ASC) stands as a technological milestone, boasting enhanced sales optimization capabilities for brands. ASC leverages artificial intelligence and
In an ever-changing economic environment, eCommerce apps are recalibrating their marketing strategies, driven predominantly by shifting budgets across regions and evolving seasonal trends. This evolution is particularly pronounced as marketing executives navigate the intricacies of tariff changes,
Pattern, a leader in global ecommerce acceleration, has taken a strategic step in strengthening its leadership by expanding its board of directors. The inclusion of Sue Taylor and Ann Mather, renowned figures in the financial sphere, is poised to enhance Pattern's strategic initiatives aimed at
In the rapidly evolving world of retail, bridging the gap between online and offline commerce is key. Zainab Hussain, an e-commerce strategist with rich experience in customer engagement and operations management, shares her expertise on how businesses can successfully integrate these platforms
In a digital era where mobile commerce is rapidly gaining traction, Button, a leader in mobile optimization and retail media, has made a strategic leap. The company recently secured a pivotal growth investment from PSG. Known for its robust partnerships with software and technology service
Imagine a world where a time-honored industry harnesses the power of cutting-edge technology to transform its operations. This is not fiction, but a vivid reality for Graham & Brown. With brick-and-mortar charm intertwined with digital advancement, Graham & Brown, a leader in the wallcoverings and
