Customer Analytics

Can AI Transform Marketing Decisions with Google Cloud?
Tech & Innovation Can AI Transform Marketing Decisions with Google Cloud?

With extensive experience in e-commerce strategy and customer engagement, Zainab Hussain brings a unique perspective to the evolving intersection of marketing and technology. Today, she sheds light on how Compass Marketing Intelligence is transforming the way businesses leverage their data for

China's Retail Struggles: Major Cities See Sharp Sales Decline
Tech & Innovation China's Retail Struggles: Major Cities See Sharp Sales Decline

In today's interview, we have the privilege of speaking with Zainab Hussain, an esteemed e-commerce strategist with a strong background in customer engagement and operations management. Our discussion will focus on recent developments in China’s retail sector, particularly the significant decline

Enhancing Customer Loyalty Through Strategic VoC Engagement
Customer Engagement Enhancing Customer Loyalty Through Strategic VoC Engagement

In a hyper-competitive market, brands constantly seek ways to ensure that customers choose them time and again. Consider a loyal customer who continuously purchases their favorite coffee blend from the same shop, even though numerous alternatives exist. Have you ever wondered what makes such

How Are Consumer Goods Giants Adapting to Falling Sentiment?
Tech & Innovation How Are Consumer Goods Giants Adapting to Falling Sentiment?

In a time marked by heightened economic tensions and evolving socio-political landscapes, consumer sentiment has taken a significant blow. As exemplified by the University of Michigan's Consumer Sentiment Index reaching historic lows, businesses must navigate these turbulent waters to sustain

Tariffs Worry Consumers: Impact on Purchases in US and Canada
Customer Engagement Tariffs Worry Consumers: Impact on Purchases in US and Canada

In a world where consumer behavior is constantly evolving, understanding the impact of economic policies like tariffs becomes crucial. Today's engaging conversation with Zainab Hussain, an e-commerce strategist with a deep understanding of customer engagement and retail operations, uncovers

How AI is Transforming Fuel Retail and Preventing Fraud
Tech & Innovation How AI is Transforming Fuel Retail and Preventing Fraud

Artificial intelligence (AI) is rapidly changing various industries, and the fuel retail sector is no exception. Fuel retailers are leveraging AI to enhance operational efficiency, prevent fraud, and improve customer engagement. Picafuel stands out as a pioneer in integrating AI into fuel retail,

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