In a retail landscape marked by fluctuating sales and rapid technological shifts, understanding the strategies that separate the leaders from the laggards is more critical than ever. We sat down with e-commerce strategist Zainab Hussain to dissect the latest earnings reports from top retailers. Our
Imagine a world where accessing personalized offers from your favorite retailer is as effortless as unlocking your smartphone with just a glance, yet still meets the strictest compliance standards of regulated industries. This isn’t a far-off dream but a reality brought to life by a groundbreaking
What happens when a casual scroll turns into a shopping spree? On Black Friday, social media platforms like Instagram and TikTok became more than just entertainment hubs—they transformed into powerhouse marketplaces with a jaw-dropping 152% surge in sales compared to the previous year. This isn’t
As we dive into the rapidly evolving world of Connected TV (CTV) and performance marketing, I’m thrilled to sit down with Zainab Hussain, an e-commerce strategist with deep expertise in customer engagement and operations management. With a finger on the pulse of retail trends and ad tech
Imagine a bustling holiday shopping season in the UK, where every click of a mouse or tap on a smartphone is weighed against tightening budgets, as economic pressures reshape the way consumers approach their purchases. With living costs climbing steadily, a staggering 87% of UK shoppers have
Introduction to a Shaken Giant Imagine waking up to the news that nearly three-quarters of your country’s population has had their personal data exposed in a single catastrophic breach. This is the reality South Koreans faced when Coupang, the nation’s e-commerce titan, disclosed a staggering leak
