Customer Analytics

Shoppers Trust AI for Research, Not for Purchases
Tech & Innovation Shoppers Trust AI for Research, Not for Purchases

The concept of "agentic commerce," where intelligent algorithms manage our shopping from product discovery to final purchase, has rapidly moved from science fiction to a tangible retail strategy. As artificial intelligence becomes more deeply embedded in the online shopping experience, its role is

Mentorship Is Key to Mastering Martech Complexity
Customer Engagement Mentorship Is Key to Mastering Martech Complexity

The modern marketing technology landscape has rapidly evolved into a sprawling, intricate ecosystem, leaving behind the simpler days when a marketing stack consisted of little more than a content management system and basic email automation. Professionals today are tasked with navigating a dizzying

Enterprise Quote Cart System – Review
E-Commerce Enterprise Quote Cart System – Review

The complex world of B2B e-commerce has long struggled to replicate the seamless, user-friendly experiences of its B2C counterpart, especially within niche industries requiring deep product customization. The Enterprise Quote Cart System represents a significant advancement in B2B e-commerce,

AI Visibility Is the New First Step in B2B Sales
Customer Engagement AI Visibility Is the New First Step in B2B Sales

The Dawn of the AI-Driven Sales Funnel A quiet but seismic revolution is underway in the business-to-business sales world, fundamentally reordering the initial steps of the buyer’s journey around artificial intelligence. The traditional methods of initiating a sales conversation, from cold outreach

P&G Pivots to AI and Digital to Revive Sales
Tech & Innovation P&G Pivots to AI and Digital to Revive Sales

A Digital Awakening: P&G's Response to Stalling Growth In the wake of a soft second quarter for its fiscal year 2026, consumer goods titan Procter & Gamble is initiating a major strategic pivot, sharpening its focus on e-commerce, digital content, and artificial intelligence to reignite sales

Brunello Cucinelli Launches AI Site With a Human Touch
Tech & Innovation Brunello Cucinelli Launches AI Site With a Human Touch

With an extensive background in customer engagement and operations management, e-commerce strategist Zainab Hussain offers a unique perspective on the evolving digital landscape of high-end retail. Today, we delve into Brunello Cucinelli's ambitious new AI-powered platform, Callimacus, a project

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