Customer Analytics

Wix and ActiveCampaign Unite for Boosted Business Efficiency
Tech & Innovation Wix and ActiveCampaign Unite for Boosted Business Efficiency

In the dynamic realm of e-commerce and digital marketing, integrations that simplify operations while enhancing customer engagement are invaluable. Zainab Hussain, an experienced e-commerce strategist, dives deep into the significance of the recent partnership between Wix and ActiveCampaign. This

How Does Fullpath's CDP Revolutionize Dealership Retention?
Customer Engagement How Does Fullpath's CDP Revolutionize Dealership Retention?

Fullpath has teamed up with Urban Science to integrate defection data into its Customer Data Platform (CDP), marking a notable milestone in enhancing customer engagement and retention strategies for automotive dealerships. This strategic collaboration allows Fullpath to enrich customer profiles

Can AI Transform Marketing Decisions with Google Cloud?
Tech & Innovation Can AI Transform Marketing Decisions with Google Cloud?

With extensive experience in e-commerce strategy and customer engagement, Zainab Hussain brings a unique perspective to the evolving intersection of marketing and technology. Today, she sheds light on how Compass Marketing Intelligence is transforming the way businesses leverage their data for

China's Retail Struggles: Major Cities See Sharp Sales Decline
Tech & Innovation China's Retail Struggles: Major Cities See Sharp Sales Decline

In today's interview, we have the privilege of speaking with Zainab Hussain, an esteemed e-commerce strategist with a strong background in customer engagement and operations management. Our discussion will focus on recent developments in China’s retail sector, particularly the significant d

Enhancing Customer Loyalty Through Strategic VoC Engagement
Customer Engagement Enhancing Customer Loyalty Through Strategic VoC Engagement

In a hyper-competitive market, brands constantly seek ways to ensure that customers choose them time and again. Consider a loyal customer who continuously purchases their favorite coffee blend from the same shop, even though numerous alternatives exist. Have you ever wondered what makes such

How Are Consumer Goods Giants Adapting to Falling Sentiment?
Tech & Innovation How Are Consumer Goods Giants Adapting to Falling Sentiment?

In a time marked by heightened economic tensions and evolving socio-political landscapes, consumer sentiment has taken a significant blow. As exemplified by the University of Michigan's Consumer Sentiment Index reaching historic lows, businesses must navigate these turbulent waters to sustain

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