As an e-commerce strategist with a deep focus on customer engagement and operations management, Zainab Hussain has spent years helping businesses navigate the digital marketplace. Today, she joins us to share insights on Genstore, an innovative AI-native e-commerce platform that’s making waves for
In today’s interconnected business landscape, the importance of Business-to-Business (B2B) customer experience (CX) cannot be overstated, as it has become a cornerstone of enterprise value, client retention, and competitive differentiation across global markets. As companies expand their reach
In the competitive landscape of modern business, retaining customers has become a critical challenge that can make or break a company’s long-term success, especially for enterprises in their early stages. Many startups, like Groove, a customer support SaaS provider, grapple with high churn rates
Setting the Stage for Retail Media Innovation In the fast-evolving landscape of retail media, where brands compete for consumer attention at the critical point of purchase, a staggering statistic emerges: creative elements can drive up to 70% of campaign performance. This reality highlights a
Setting the Stage for Holiday Retail Analysis As the holiday season looms large, the U.S. retail sector braces for a pivotal moment that could define economic resilience amid persistent challenges. With November and December historically driving a substantial share of annual revenue, the stakes are
Imagine a world where every interaction with a brand feels uniquely tailored, as if the company knows a customer's needs before they even articulate them, transforming the way businesses connect with their audience. This is no longer a distant vision but a reality driven by artificial intelligence.