As we dive into the rapidly evolving world of Connected TV (CTV) and performance marketing, I’m thrilled to sit down with Zainab Hussain, an e-commerce strategist with deep expertise in customer engagement and operations management. With a finger on the pulse of retail trends and ad tech
Imagine a bustling holiday shopping season in the UK, where every click of a mouse or tap on a smartphone is weighed against tightening budgets, as economic pressures reshape the way consumers approach their purchases. With living costs climbing steadily, a staggering 87% of UK shoppers have
Introduction to a Shaken Giant Imagine waking up to the news that nearly three-quarters of your country’s population has had their personal data exposed in a single catastrophic breach. This is the reality South Koreans faced when Coupang, the nation’s e-commerce titan, disclosed a staggering leak
In a landscape where digital innovation is reshaping customer engagement, Eagle Eye, a trailblazing Software-as-a-Service (SaaS) and Artificial Intelligence (AI) technology company, has hit a significant milestone by surpassing $10 million in revenue across the Asia-Pacific (APAC) region.
The Week When Every Minute Costs Millions—and One Misstep Loses a Customer In peak week, ecommerce leaders described a minute as both a profit engine and a trap, because when online spend surges to roughly $15.8 million per minute, a single stumble can push 32% of shoppers to switch brands without
Imagine the chaos of Black Friday and Cyber Monday hitting your online business like a tidal wave, with thousands of eager shoppers flooding your site, clicking 'add to cart' at lightning speed, and expecting flawless performance. If your technology and marketing tools aren’t primed for this
