In this interview, we welcome Zainab Hussain, an e-commerce strategist with extensive experience in customer engagement and operations management. Today's discussion will revolve around the challenges and responses of retailers given the current economic uncertainties in 2025. We will delve into
As the marketing landscape continuously evolves, artificial intelligence (AI) is proving to be a game-changer with its remarkable ability to predict customer behavior and enhance engagement in unprecedented ways. In an increasingly competitive market, retaining customers has become more crucial
As digital advancements shape various sectors, tourism is equally poised for transformation through the capabilities of artificial intelligence (AI). With a potential akin to the Internet’s meteoric rise in the 1990s, AI in tourism promises to redefine customer experiences, streamline operations,
In today's polarized world, brands are finding it increasingly challenging to retain and build customer loyalty. Amidst the complexity, focusing on community building, local engagement, and emotional appeal is becoming essential. By fostering a sense of belonging, connecting with customers offline,
Amidst the evolving landscape of modern retail, Clarks, a venerable 200-year-old shoe retailer, embarked on an extensive digital transformation to upgrade its antiquated IT infrastructure. This was driven by an urgent need to rejuvenate operations and elevate customer experiences. Supported by the
In the evolving retail landscape, where consumer preferences are dynamic and access to product and price comparisons is effortless, the quality of customer service is a pivotal factor in retaining customers and influencing their spending decisions. As customer expectations for personalized,
