Customer Analytics

How Can AI Drive Better Customer Experience?
Customer Engagement How Can AI Drive Better Customer Experience?

In today's rapidly evolving digital landscape, maintaining an exceptional customer experience (CX) is pivotal for any business. Artificial Intelligence (AI) has emerged as a game changer, offering unprecedented solutions for improving CX. As more organizations strive to incorporate AI into their

Etsy Boosts Engagement with AI-Driven Personalization
Tech & Innovation Etsy Boosts Engagement with AI-Driven Personalization

In a rapidly evolving digital landscape, where personalization shapes consumer expectations, Etsy stands at the forefront by integrating artificial intelligence (AI) into its platform's fabric. The company's efforts, especially highlighted during its recent earnings call, reveal a strategic focus

Wix and ActiveCampaign Unite for Boosted Business Efficiency
Tech & Innovation Wix and ActiveCampaign Unite for Boosted Business Efficiency

In the dynamic realm of e-commerce and digital marketing, integrations that simplify operations while enhancing customer engagement are invaluable. Zainab Hussain, an experienced e-commerce strategist, dives deep into the significance of the recent partnership between Wix and ActiveCampaign. This

How Does Fullpath's CDP Revolutionize Dealership Retention?
Customer Engagement How Does Fullpath's CDP Revolutionize Dealership Retention?

Fullpath has teamed up with Urban Science to integrate defection data into its Customer Data Platform (CDP), marking a notable milestone in enhancing customer engagement and retention strategies for automotive dealerships. This strategic collaboration allows Fullpath to enrich customer profiles

Can AI Transform Marketing Decisions with Google Cloud?
Tech & Innovation Can AI Transform Marketing Decisions with Google Cloud?

With extensive experience in e-commerce strategy and customer engagement, Zainab Hussain brings a unique perspective to the evolving intersection of marketing and technology. Today, she sheds light on how Compass Marketing Intelligence is transforming the way businesses leverage their data for

China's Retail Struggles: Major Cities See Sharp Sales Decline
Tech & Innovation China's Retail Struggles: Major Cities See Sharp Sales Decline

In today's interview, we have the privilege of speaking with Zainab Hussain, an esteemed e-commerce strategist with a strong background in customer engagement and operations management. Our discussion will focus on recent developments in China’s retail sector, particularly the significant decline

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