In the wake of the pandemic, small businesses have adeptly pivoted to a 'brick-and-click' model, merging the charm of in-person shopping with the ease of online commerce. This hybrid system has been a lifeline for many, providing resilience and a path to expansion. Physical stores offer
The retail landscape is undergoing a profound change as it adapts to meet the evolving demands of modern consumers, who crave both the convenience of online shopping and the rich experiences offered by physical stores. Intersport Deutschland, led by CEO Alexander von Preen, is a perfect example of