Dive into the dynamic world of e-commerce and digital partnerships with Zainab Hussain, our retail expert and an accomplished e-commerce strategist with deep expertise in customer engagement and operations management. In this interview, Zainab shares insights on Unilab’s groundbreaking
Redefining Digital Transactions in a Shifting Landscape In today’s digital marketplace, a staggering statistic reveals the urgency for innovation: over 60% of online shopping carts are abandoned due to cumbersome checkout processes and fragmented consumer journeys, representing billions in lost
I'm thrilled to sit down with Zainab Hussain, our esteemed retail expert and e-commerce strategist, who brings a wealth of experience in customer engagement and operations management. Today, we’re diving into the latest massive product upgrade from a leading creator commerce platform, exploring how
In an era where environmental consciousness is reshaping consumer behavior, the retail industry faces mounting pressure to adopt sustainable practices while maintaining profitability, a challenge that many brands struggle to balance effectively. With shoppers increasingly willing to pay a premium
Tapfiliate, a prominent affiliate tracking and management platform, has reported a notable 16% increase in affiliate sales in the first quarter of the year. This rise highlights the growing trend of utilizing affiliate marketing platforms amidst global economic challenges that often necessitate
American Eagle has launched a new affiliate program named "Live Your Life," marking a strategic shift for the denim retailer in deepening its relationship with Gen Z consumers. This program aims to build robust partnerships with creators, transforming them from mere affiliates to integral business
