Affiliate Marketing

Is Affiliate Tracking the Key to Boosting Marketing ROI?
Customer Engagement Is Affiliate Tracking the Key to Boosting Marketing ROI?

Tapfiliate, a prominent affiliate tracking and management platform, has reported a notable 16% increase in affiliate sales in the first quarter of the year. This rise highlights the growing trend of utilizing affiliate marketing platforms amidst global economic challenges that often necessitate

Is American Eagle Redefining Retail with Creators?
Customer Engagement Is American Eagle Redefining Retail with Creators?

American Eagle has launched a new affiliate program named "Live Your Life," marking a strategic shift for the denim retailer in deepening its relationship with Gen Z consumers. This program aims to build robust partnerships with creators, transforming them from mere affiliates to integral business

Can Kevin Plank Lead Under Armour to a Successful Turnaround?
E-Commerce Can Kevin Plank Lead Under Armour to a Successful Turnaround?

Kevin Plank, the charismatic founder and once-CEO of Under Armour, has returned to the helm of the company at a critical juncture. The organization is grappling with declining revenue, shifting consumer preferences, and fierce competition in the athletic apparel market. Despite a slight positive

Nordstrom Connects New York Culture with Retail in Latest Campaign
Customer Engagement Nordstrom Connects New York Culture with Retail in Latest Campaign

Nordstrom has launched the second part of its “Nordstrom for Everything New York” campaign, emphasizing the significance of New York City as a pivotal market for the retailer. This campaign builds on the celebration of the fifth anniversary of Nordstrom's New York flagship store, aiming to

How Do Retail Affiliate Programs Drive Revenue and Brand Growth?
Customer Engagement How Do Retail Affiliate Programs Drive Revenue and Brand Growth?

Retail affiliate programs drive revenue and brand growth by leveraging a network of affiliates who promote products or services to their audiences. These affiliates earn commissions on sales generated through their unique referral links, incentivizing them to market the retailer's offerings

Building a Winning Customer Referral Program for 2025 Retail Success
Customer Engagement Building a Winning Customer Referral Program for 2025 Retail Success

Imagining a retail landscape where customer trust breeds organic growth is not difficult. With the rise of digital channels, people often rely on recommendations from their network more than ever before. Building a solid customer referral program is essential for 2025 retail success. The next

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