Vistar Media has recently introduced a series of innovative retail and billboard auction packages designed to simplify access to premium Digital Out-Of-Home (DOOH) inventory across Australia. For years, advertisers have encountered significant challenges in accessing segmented inventories without having to engage with multiple media owners, often resulting in a complex and time-consuming process. With the new curated auction packages from Vistar Media, advertisers can now streamline their campaign setup and execution with greater precision and efficiency. These packages enable targeted advertising campaigns through Vistar’s own demand-side platform (DSP) or any other omnichannel DSP by organizing retail and billboard screens into specific formats—either large or small—thus providing a single deal ID for easy targeting.
Key Offerings and Specialized Options
Among the key offerings from Vistar Media’s new auction packages are Retail Large Format, Retail Small Format, Small Scale Billboards (25 sqm). These packages are curated to meet the diverse needs of advertisers looking to launch highly targeted campaigns. Furthermore, Vistar Media offers specialized options for ad categories that are typically restricted, such as gambling, alcohol, and political ads. By providing these options, Vistar Media ensures that advertisers can still reach their target audiences even within these typically constrained sectors.
In addition to providing access to restricted categories, Vistar’s packages focus on high-impact segments, such as areas near universities, banks, or high-traffic outdoor locations during peak hours. This hyper-targeted approach allows brands to deliver relevant and timely messages to consumers, maximizing the likelihood of engagement and conversion. By consolidating inventory into more accessible packages, Vistar Media has significantly reduced the complexity of the buying process, making it easier for advertisers to execute their campaigns without the hassle of dealing with multiple media owners.
Enhancing Programmatic DOOH Opportunities
According to Matt Steffenson, Director of Supply, APAC at Vistar Media, the launch of these curated packages marks a significant advancement in the world of programmatic DOOH advertising. By eliminating the complexity of the buying process, Vistar Media allows brands to reach their target audiences more efficiently and effectively. This development enhances the capabilities of programmatic DOOH by offering advertisers a flexible, data-driven solution that supports the delivery of impactful campaigns. Advertisers now have the ability to ensure their messages are seen by the right consumers, whether they are shopping in retail environments or commuting during peak times.
Vistar Media’s commitment to flexibility and transparency is evident through its efforts to provide access to restricted category inventories and highly desirable locations. This transparency helps brands create highly relevant and measurable campaigns, thereby maximizing their reach and impact. Vistar Media’s approach not only reduces operational hurdles for advertisers but also empowers them with the tools they need for successful, targeted advertising. Overall, the introduction of Vistar Media’s auction packages represents a significant step forward in optimizing the programmatic DOOH process, allowing advertisers to run more effective and efficient campaigns.
Conclusion: A Step Toward Optimized Advertising
Matt Steffenson, Director of Supply, APAC at Vistar Media, has announced the launch of curated packages, marking a significant advancement in programmatic DOOH (Digital Out-of-Home) advertising. This innovation simplifies the buying process, allowing brands to target their desired audiences more effectively and efficiently. Vistar Media enhances programmatic DOOH by providing a flexible, data-driven solution that supports impactful campaigns. Advertisers can now ensure their messages reach the right consumers, whether they are shopping in retail locations or commuting during peak hours.
Vistar Media emphasizes flexibility and transparency by offering access to restricted category inventories and prime locations. This transparency enables brands to create relevant and measurable campaigns, maximizing their reach and impact. The company’s approach reduces operational challenges for advertisers and provides them with the tools needed for successful, targeted advertising. Overall, Vistar Media’s auction packages represent a major step forward in optimizing the programmatic DOOH process, allowing advertisers to execute more effective and efficient campaigns.
