The COVID-19 pandemic, an ongoing conflict in Ukraine, and inflation have severely disrupted many industries in the US, and e-Commerce is no exception. According to the Influencer Marketing Hub, online sales saw a dramatic surge during the pandemic . While COVID-19 has finally subsided and recent
Customer experience is critical for retail businesses to maximize their revenue and expand their customer base. In fact, 54% of experts confirm excellent customer care is imperative to build brand loyalty. A 2020 report by Forbes Insights and Treasure Data reinforces this notion, finding that 74%
Known as the first generation who has grown up with internet access and smart devices, Generation Z is composed of the first digital natives. Gen Z audiences have been exposed to technology and breakthroughs that define our digital age since childhood. This is why they differ from previous
The retail sector continues to play a vital role in the American economy, driving growth, creating jobs, and supporting consumer spending. This boosts economic development, so it comes as no surprise that analysts and policymakers have started to voice concerns as sales began to drop. According to
Attempting to predict the future is never easy, especially when it comes to retail and e-commerce, two industries that are regularly impacted by new trends and disruptions. However, these new trends and changes can also provide online retailers with opportunities to analyze new data, make better
The E-commerce industry is in a state of constant evolution and the global pandemic has served as a catalyst for its growth. During this period, consumers have come to recognize the convenience and efficiency of online shopping, as well as the added safety and security it provides. Furthermore,
