According to a recent forecast by the National Retail Federation, retail sales in 2023 will increase by between 4% and 6%. To stay competitive amid these unprecedented levels of growth, brands must continue to deliver personalized customer experiences through the use of innovative technologies.
The e-Commerce sector in the United States has experienced remarkable growth, with sales in the first quarter of 2023 reaching $272.6 billion. These figures, adjusted for seasonal variation, but not for price changes, represent a 3.0 percent increase (±0.7%) compared to the fourth quarter of 2022,
Buy Now Pay Later (BNPL) is a short-term financing and payment option, enabling customers to purchase products and services and pay for them in equal installments over weeks or months. As many shoppers cannot use traditional financings, such as short-term loans or credit cards, BNPL allows them to
Effective inventory management is a critical aspect of retail marketing success. Poor inventory control can lead to stockouts, causing a loss in revenue by not meeting consumer demand. Fortunately, retailers can leverage many stock control techniques to maintain production levels and invest capital
The US economy has faced several disruptions in 2023, including the ongoing Russia-Ukraine conflict , surging inflation , and rapidly increasing interest rates . However, retail businesses are no strangers to such challenges, having evolved through the COVID-19 pandemic. As confirmed by SpringML,
The COVID-19 pandemic, an ongoing conflict in Ukraine, and inflation have severely disrupted many industries in the US, and e-Commerce is no exception. According to the Influencer Marketing Hub, online sales saw a dramatic surge during the pandemic . While COVID-19 has finally subsided and recent
