The supplement industry is rapidly growing. Estimated to be worth $177.5 billion at the end of 2023 and projected to grow at a rate of 9.1% between 2024 and 2030, this booming industry is yet to reach its ceiling. And its primary sales channel? eCommerce. With new brands, new health problems to
If a company has many picky customers, they may need to change how they reward salespeople or assign specific salespeople to those customers. Fussy shoppers have very specific preferences and notice flaws others wouldn’t. Alternatively, a company could let these consumers who have particular tastes
Google has decided to abandon its plan to go cookieless in Chrome. The not-so-sudden switch raises important questions about the future of online tracking and advertising due to the impending changes in internet privacy. So now, instead of the original plan, Google will introduce a new feature in
As consumers become increasingly addicted to online shopping and mesmerizing digital experiences, you would be forgiven for thinking that brick-and-mortar retailers are about to become extinct. However, this is far from the truth. Rather than becoming obsolete, traditional retail stores are
When it comes to choosing a brand or product to satisfy their needs, modern consumers have a nearly limitless range of options. In this context, building trust and credibility has become essential for e-commerce businesses that wish to stay relevant. Customer reviews are one of the best tools you
With the way online shopping has been rising these past few years, it’s not surprising that it has finally merged with social media to create what we now know as “social commerce.” This is a hybrid sales channel that combines the personal edge of social media with the expansiveness of e-commerce. N
