If a company has many picky customers, they may need to change how they reward salespeople or assign specific salespeople to those customers. Fussy shoppers have very specific preferences and notice flaws others wouldn’t. Alternatively, a company could let these consumers who have particular tastes
Google has decided to abandon its plan to go cookieless in Chrome. The not-so-sudden switch raises important questions about the future of online tracking and advertising due to the impending changes in internet privacy. So now, instead of the original plan, Google will introduce a new feature in
As consumers become increasingly addicted to online shopping and mesmerizing digital experiences, you would be forgiven for thinking that brick-and-mortar retailers are about to become extinct. However, this is far from the truth. Rather than becoming obsolete, traditional retail stores are
When it comes to choosing a brand or product to satisfy their needs, modern consumers have a nearly limitless range of options. In this context, building trust and credibility has become essential for e-commerce businesses that wish to stay relevant. Customer reviews are one of the best tools you
With the way online shopping has been rising these past few years, it’s not surprising that it has finally merged with social media to create what we now know as “social commerce.” This is a hybrid sales channel that combines the personal edge of social media with the expansiveness of e-commerce. N
Online retail is a rapidly growing industry that offers consumers unparalleled convenience and choice; from fast-fashion global retailers to bespoke boutiques and one-of-a-kind creations, everything can be sourced and bought online. In 2023, global sales reached $5.8 trillion , and this is
