Editorial

2024 Online Marketplaces and the Economic Power of US Consumers
Editorial 2024 Online Marketplaces and the Economic Power of US Consumers

How we buy and sell things has changed a lot, with a growing trend of people turning to websites that feature a variety of sellers in one centralized marketplace. In the US, sales from these online marketplaces are expected to reach 603.2 billion USD in 2027 , making up about 35% of all online

The Online Economy of Health: Supplements Boost the eCommerce Industry
Editorial The Online Economy of Health: Supplements Boost the eCommerce Industry

The supplement industry is rapidly growing. Estimated to be worth $177.5 billion at the end of 2023 and projected to grow at a rate of 9.1% between 2024 and 2030, this booming industry is yet to reach its ceiling. And its primary sales channel? eCommerce. With new brands, new health problems to

Embracing Phygital Retail To Meet Modern Shoppers’ Needs
Editorial Embracing Phygital Retail To Meet Modern Shoppers’ Needs

If a company has many picky customers, they may need to change how they reward salespeople or assign specific salespeople to those customers. Fussy shoppers have very specific preferences and notice flaws others wouldn’t. Alternatively, a company could let these consumers who have particular tastes

Cookies Stay: Google’s Decision to Retain Third-Party Trackers
Editorial Cookies Stay: Google’s Decision to Retain Third-Party Trackers

Google has decided to abandon its plan to go cookieless in Chrome. The not-so-sudden switch raises important questions about the future of online tracking and advertising due to the impending changes in internet privacy. So now, instead of the original plan, Google will introduce a new feature in

The Future of Brick-and-Mortar Retail: Adapting to Changing Consumer Behaviors
Editorial The Future of Brick-and-Mortar Retail: Adapting to Changing Consumer Behaviors

As consumers become increasingly addicted to online shopping and mesmerizing digital experiences, you would be forgiven for thinking that brick-and-mortar retailers are about to become extinct. However, this is far from the truth. Rather than becoming obsolete, traditional retail stores are

The Power of Customer Reviews: Leveraging Social Proof to Drive Sales
Editorial The Power of Customer Reviews: Leveraging Social Proof to Drive Sales

When it comes to choosing a brand or product to satisfy their needs, modern consumers have a nearly limitless range of options. In this context, building trust and credibility has become essential for e-commerce businesses that wish to stay relevant. Customer reviews are one of the best tools you

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