Editorial

Embracing Phygital Retail To Meet Modern Shoppers’ Needs
Editorial Embracing Phygital Retail To Meet Modern Shoppers’ Needs

If a company has many picky customers, they may need to change how they reward salespeople or assign specific salespeople to those customers. Fussy shoppers have very specific preferences and notice flaws others wouldn’t. Alternatively, a company could let these consumers who have particular tastes

Cookies Stay: Google’s Decision to Retain Third-Party Trackers
Editorial Cookies Stay: Google’s Decision to Retain Third-Party Trackers

Google has decided to abandon its plan to go cookieless in Chrome. The not-so-sudden switch raises important questions about the future of online tracking and advertising due to the impending changes in internet privacy. So now, instead of the original plan, Google will introduce a new feature in

The Future of Brick-and-Mortar Retail: Adapting to Changing Consumer Behaviors
Editorial The Future of Brick-and-Mortar Retail: Adapting to Changing Consumer Behaviors

As consumers become increasingly addicted to online shopping and mesmerizing digital experiences, you would be forgiven for thinking that brick-and-mortar retailers are about to become extinct.  However, this is far from the truth. Rather than becoming obsolete, traditional retail stores are

The Power of Customer Reviews: Leveraging Social Proof to Drive Sales
Editorial The Power of Customer Reviews: Leveraging Social Proof to Drive Sales

When it comes to choosing a brand or product to satisfy their needs, modern consumers have a nearly limitless range of options. In this context, building trust and credibility has become essential for e-commerce businesses that wish to stay relevant.  Customer reviews are one of the best tools you

Strategies to Engage Customers Through Social Commerce
Editorial Strategies to Engage Customers Through Social Commerce

With the way online shopping has been rising these past few years, it’s not surprising that it has finally merged with social media to create what we now know as “social commerce.” This is a hybrid sales channel that combines the personal edge of social media with the expansiveness of e-commerce.  N

Augmented Reality: A Personalized, Online Retail Experience
Editorial Augmented Reality: A Personalized, Online Retail Experience

Online retail is a rapidly growing industry that offers consumers unparalleled convenience and choice; from fast-fashion global retailers to bespoke boutiques and one-of-a-kind creations, everything can be sourced and bought online. In 2023, global sales reached $5.8 trillion , and this is

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