With all the modern digital marketing techniques and channels (also known as active marketing), some have rushed into declaring traditional marketing obsolete, or at least some of its sub-domains. Print advertising (print marketing), to be more precise. However, while the obsolescence of print
The retail industry is well aware of the huge buying power of the Millennials. The people born between the year 1980 and the year 2000 are a driving force when it comes to retail, since they currently find themselves in their peak years, being active and dynamic. Making their own money (the ones
Cognitive computing simulates the human thought process in an artificial intelligence (cognitive) environment. Teaching a computer how to use the type of unstructured information usually employed by security analysts requires tools such as data mining, pattern recognition, human-computer
SMS marketing apparently overcame its rough times – with online sources proclaiming it “ no longer the ugly duckling ” of marketing and meticulously reconsidering its value and the related campaign strategies. However, in order for your marketing campaigns to fully benefit from this SMS revival,
When engaging into a digital marketing campaign for the client, any marketer starts by building the best strategy from the existing premises. There are cases where one of the premises might be that the brands themselves are what the industry identifies as polarizing brands. The public has strong
The Point-of-Purchase (PoP display) definition translates as the in-store location where products are put on display for the purpose of increasing sales at first glance. The physical display that enables this marketing technique has evolved over time from simple racks adapted to the available
