Swedish clothing-retail company Hennes & Mauritz AB (H&M) is increasing its use of big data and artificial intelligence in an effort to reclaim its customers, after experiencing one of the worst sales slumps in its 71-year history. The retailer said that profit sank as a result of the crisis that
Artificial intelligence (AI) is already used on a large scale in retail, and big companies are experimenting with developing new ways to use it in the entire product and service cycle, from the moment a product is developed and created to post-sale services. Automation is one of the most important
Nowadays it is not unusual for many businesses to show their online presence via one or more blogs, in addition to the usual social media accounts. Regardless of whether the on-premises designated employees or third parties administer the representative blog, using this tool the right way attracts
Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the
Packaging is part of marketing. It is also the visual welcome mat that the eyes of potential customers tread on when coming in contact with the product. Although part of the plethora of crucial elements that define merchandise, packaging design can take the leading role very easily. It makes
An InReality store-analytics and customer experience report shows that by 2016 the customers have been transformed by their online shopping experiences to such a degree that they demand similar brick-and-mortar store directions, as they would receive in a digital environment.This triggers a wave of
