Editorial

How Automation and AI Influence the Retail Market
Editorial How Automation and AI Influence the Retail Market

Artificial intelligence (AI) is already used on a large scale in retail, and big companies are experimenting with developing new ways to use it in the entire product and service cycle, from the moment a product is developed and created to post-sale services. Automation is one of the most important

Blogging attracting leads – see how it works
Editorial Blogging attracting leads – see how it works

Nowadays it is not unusual for many businesses to show their online presence via one or more blogs, in addition to the usual social media accounts. Regardless of whether the on-premises designated employees or third parties administer the representative blog, using this tool the right way attracts

Semantic SEO brought on faster and better results. Or did it?
Editorial Semantic SEO brought on faster and better results. Or did it?

Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the

The art and value of packaging design
Editorial The art and value of packaging design

Packaging is part of marketing. It is also the visual welcome mat that the eyes of potential customers tread on when coming in contact with the product. Although part of the plethora of crucial elements that define merchandise, packaging design can take the leading role very easily. It makes

How do SMBs prepare for the demand of in-store tech?
Editorial How do SMBs prepare for the demand of in-store tech?

An InReality store-analytics and customer experience report shows that by 2016 the customers have been transformed by their online shopping experiences to such a degree that they demand similar brick-and-mortar store directions, as they would receive in a digital environment.This triggers a wave of

What is the best email length for business emails?
Editorial What is the best email length for business emails?

Make it short, but exactly how short? This question is bound to appear when composing business emails. Whether the previously sent emails did not register the expected success rate, or just that someone is at the beginning of his or her email sending activity (or at a turning point), it is always

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