Editorial

Content for SMBs – how to scale and adapt
Editorial Content for SMBs – how to scale and adapt

Tailoring content for SMBs has its own particularities, in terms of planning, strategy, size and delivery methods. Regardless whether the digital marketing team is on-premises or if the company hires the services of an independent marketer, an initial plan should be established and adapted

Digital versus print – is print down for good?
Editorial Digital versus print – is print down for good?

With all the modern digital marketing techniques and channels (also known as active marketing), some have rushed into declaring traditional marketing obsolete, or at least some of its sub-domains. Print advertising (print marketing), to be more precise. However, while the obsolescence of print

What do Millennials look for in brick-and-mortar stores?
Editorial What do Millennials look for in brick-and-mortar stores?

The retail industry is well aware of the huge buying power of the Millennials. The people born between the year 1980 and the year 2000 are a driving force when it comes to retail, since they currently find themselves in their peak years, being active and dynamic. Making their own money (the ones

Will cognitive cyber-security one day protect your data?
Editorial Will cognitive cyber-security one day protect your data?

Cognitive computing simulates the human thought process in an artificial intelligence (cognitive) environment. Teaching a computer how to use the type of unstructured information usually employed by security analysts requires tools such as data mining, pattern recognition, human-computer

Beware of these seven SMS marketing disasters
Editorial Beware of these seven SMS marketing disasters

SMS marketing apparently overcame its rough times – with online sources proclaiming it “ no longer the ugly duckling ” of marketing and meticulously reconsidering its value and the related campaign strategies. However, in order for your marketing campaigns to fully benefit from this SMS revival, the

Polarizing brands – how to convert strong feelings into success
Editorial Polarizing brands – how to convert strong feelings into success

When engaging into a digital marketing campaign for the client, any marketer starts by building the best strategy from the existing premises. There are cases where one of the premises might be that the brands themselves are what the industry identifies as  polarizing brands. The public has strong

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