When engaging into a digital marketing campaign for the client, any marketer starts by building the best strategy from the existing premises. There are cases where one of the premises might be that the brands themselves are what the industry identifies as polarizing brands. The public has strong
The Point-of-Purchase (PoP display) definition translates as the in-store location where products are put on display for the purpose of increasing sales at first glance. The physical display that enables this marketing technique has evolved over time from simple racks adapted to the available
Shopping for groceries online is a habit that fits both our busy lives and the retail trends. The dedicated e-commerce websites come forward with virtual product lanes where the customers can digitally browse their offers – some even provide chat facilities to help clarify potential problems or any
Have you ever wondered what will come of older technology? Particularly older computers, whose hardware is not so much vintage or fallen into desuetude, as it threatens to become incompatible with modern software – what is their fate? Whether individually or in bulk, older computers may be part of a
The Retail Innovation Awards are a yearly distinction honoring individual retail executives who prove their change-driving zest via innovation. The competition for 2016 (the third edition so far) is open, and so are the nominations, as you can see on the Retail Innovation conference website, so go
The self-service checkout machines and kiosks are an automated alternative to the human cashier system that is in use for quite a few years now in the retail business. Supporting various payment methods, these machines allow customers to go through the merchandise scanning, billing and payment
