Editorial

Wearable Tech Is [Still] the Next Big Thing in Retail
Editorial Wearable Tech Is [Still] the Next Big Thing in Retail

Innovators are coming up with various new ways to pay for things, helping us simplify our lives in the process. After years of credit card reign, wearable payment devices are the next big thing. From smartwatches, fitness trackers and wristbands to clothing and jewelry, the huge potential of the

Why retailers turn to big data and AI
Editorial Why retailers turn to big data and AI

Swedish clothing-retail company Hennes & Mauritz AB (H&M) is increasing its use of big data and artificial intelligence in an effort to reclaim its customers, after experiencing one of the worst sales slumps in its 71-year history. The retailer said that profit sank as a result of the

How Automation and AI Influence the Retail Market
Editorial How Automation and AI Influence the Retail Market

Artificial intelligence (AI) is already used on a large scale in retail, and big companies are experimenting with developing new ways to use it in the entire product and service cycle, from the moment a product is developed and created to post-sale services. Automation is one of the most important

Blogging attracting leads – see how it works
Editorial Blogging attracting leads – see how it works

Nowadays it is not unusual for many businesses to show their online presence via one or more blogs, in addition to the usual social media accounts. Regardless of whether the on-premises designated employees or third parties administer the representative blog, using this tool the right way attracts

Semantic SEO brought on faster and better results. Or did it?
Editorial Semantic SEO brought on faster and better results. Or did it?

Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the

The art and value of packaging design
Editorial The art and value of packaging design

Packaging is part of marketing. It is also the visual welcome mat that the eyes of potential customers tread on when coming in contact with the product. Although part of the plethora of crucial elements that define merchandise, packaging design can take the leading role very easily. It makes

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