Editorial

How to Align Your Social Media and Content Marketing Strategies for Success
Editorial How to Align Your Social Media and Content Marketing Strategies for Success

We all know that social media with its plethora of platforms is a great medium for distributing content and making it available to wide audiences. At the same time, content marketing plays a key role in how you educate and engage your target audience about your product or services. This begs the

The Real Price of Beauty: Why the Cosmetics Industry Needs to Cut Down on Waste
Editorial The Real Price of Beauty: Why the Cosmetics Industry Needs to Cut Down on Waste

In 2017, the global cosmetic products market was valued at around USD 532 billion—and is expected to reach USD 863 billion by 2024. That’s a lot of lipstick, powder, and creams. Plus, makeup and skincare have become more popular than ever, thanks to social media and influencer marketing.

A Marketer’s Guide to Developing Buyer Personas
Editorial A Marketer’s Guide to Developing Buyer Personas

Marketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to assemble, and once assembled they are living,

10 Ways to Generate More Leads for Your Business
Editorial 10 Ways to Generate More Leads for Your Business

A steady stream of sales leads (or lack thereof) is what makes or breaks your business. Regardless of how excellent your products or services are, if no one knows about them, it’s rather impossible to maintain your competitive edge. But how can you identify new prospects when it feels like “no one

Brand Management — The Key to Business Success
Editorial Brand Management — The Key to Business Success

One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is Brand Management? Brand management is an umbrella

Building a Culture of Empathy to Improve Teamwork & CX
Editorial Building a Culture of Empathy to Improve Teamwork & CX

Overall success is driven by the so-called “people skills”. Employees and business leaders alike reach good positions in large part thanks to their abilities to listen, understand, and interact with other people, from peers to competitors. This is where empathy comes in. Simply put, empathy is the

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