Marketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to assemble, and once assembled they are living, evo
A steady stream of sales leads (or lack thereof) is what makes or breaks your business. Regardless of how excellent your products or services are, if no one knows about them, it’s rather impossible to maintain your competitive edge. But how can you identify new prospects when it feels like “no one r
One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is Brand Management? Brand management is an umbrella te
Overall success is driven by the so-called “people skills”. Employees and business leaders alike reach good positions in large part thanks to their abilities to listen, understand, and interact with other people, from peers to competitors. This is where empathy comes in. Simply put, empathy is the a
The impact of digital technology is still changing consumer expectations and with a disruptive Amazon.com, retailers are required to come up with a new strategy this year. According to Forbes’ Senior Contributor Andria Cheng, “you can expect to see more holographic 3-D images at malls and stores to
Words are powerful. For years, marketers used them to trigger an actionable response from their target audience. But today, words aren’t enough to spur potential customers to action. Text alone does not persuade people. Add a visual element and you change the game in your favor. Just think about h
