Editorial

Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the

Packaging is part of marketing. It is also the visual welcome mat that the eyes of potential customers tread on when coming in contact with the product. Although part of the plethora of crucial elements that define merchandise, packaging design can take the leading role very easily. It makes

An InReality store-analytics and customer experience report shows that by 2016 the customers have been transformed by their online shopping experiences to such a degree that they demand similar brick-and-mortar store directions, as they would receive in a digital environment.This triggers a wave of

Make it short, but exactly how short? This question is bound to appear when composing business emails. Whether the previously sent emails did not register the expected success rate, or just that someone is at the beginning of his or her email sending activity (or at a turning point), it is always

The updated state of retail businesses concerns all those professionals who want to stay ahead of their peers. When it comes to retail technology, market tendencies and trends are important. North American retailers (73 percent of them) especially follow the forecasts for new technologies. This

Tailoring content for SMBs has its own particularities, in terms of planning, strategy, size and delivery methods. Regardless whether the digital marketing team is on-premises or if the company hires the services of an independent marketer, an initial plan should be established and adapted