Approximately 75% of consumers are shopping online at least once a month. The COVID-19 pandemic has furthermore increased the popularity of digital shopping as people were forced to adapt to a new reality. “We saw a tremendous surge in digital for the first three quarters of this year,” said Rob Ga
IBM’s 2020 U.S. Retail Index reports that the pandemic has accelerated the shift to digital shopping by roughly five years . The consequences are real: there is now even more pressure on retailers to keep up with the new consumer trends. This year, according to a recent study , 41% of customers h
Erik Nordstrom, president of the famous American luxury department store chain, Nordstrom Direct, once said : ‘Retail is a customer business. You’re trying to take care of the customer — solve something for the customer. And there’s no way to learn that in the classroom or in the corner office, or a
Recent studies show that more than 90% of the global population reads, watches, or listens to news and entertainment. However, the coronavirus crisis has been affecting our daily routines, preferences, and behaviors—including our media usage. Today, retailers are seeing changes daily, and they ha
Retailers are trying to convince clients to start their holiday shopping session earlier than usual this year by creating a new sales holiday on October 10. More than two dozen major retailers have joined forces in order to establish this new sales event, according to Deborah Weinswig, the retail
There are many ingredients that go into a successful selling strategy. But it ultimately all comes down to knowing who your ideal customers are and what they truly care about. As you correctly understand your buyers’ current needs, you will be more likely to provide only the type of information t
