Recent studies show that more than 90% of the global population reads, watches, or listens to news and entertainment. However, the coronavirus crisis has been affecting our daily routines, preferences, and behaviors—including our media usage. Today, retailers are seeing changes daily, and they ha
Retailers are trying to convince clients to start their holiday shopping session earlier than usual this year by creating a new sales holiday on October 10. More than two dozen major retailers have joined forces in order to establish this new sales event, according to Deborah Weinswig, the retail
There are many ingredients that go into a successful selling strategy. But it ultimately all comes down to knowing who your ideal customers are and what they truly care about. As you correctly understand your buyers’ current needs, you will be more likely to provide only the type of information t
Many industries have been affected by the COVID-19 pandemic, whose effects are estimated to propagate in the entire decade. It’s a key moment in the history of the modern era when people are beginning to understand the reality of a new virtual world and embrace the implications of social distance. R
Many sales pitches are won (or lost!) instantly. This sales presentation tells a brief story about your product, service, or idea in order to capture your prospect’s attention and convince this target that your offering is worth the investment. Put differently, a pitch is the opening stage that b
In the midst of the Covid-19 pandemic, department stores everywhere are struggling to survive. Since most of them were already losing ground to new digital rivals, they are expected to come out of the crisis on even weaker positions in the market. As sales continue to drop, retailers are forced to
