Editorial

In B2B retail, crafting emails that not only reach the inbox but also drive results is more critical than ever. With the potential for email-generated revenue projected to hit $17.9 billion by 2027, up from $10.3 billion in 2020, email marketing remains a high-impact tool—when done right.  On the br

Forrester predicted it . The marketing seas in 2024 are rough, and there’s no denying it. B2B buyers aren’t just browsing—they’re picking carefully, pushing marketers in retail to adapt or sink.  Today, the shift to digital-first strategies isn’t just a trend; it’s a necessity.  This shift makes rel

The advent of eCommerce in 1994, pioneered by Amazon, enabled retailers to leverage a new channel for increased sales. Fast-forward a decade, and with new digital technology and data analysis, the need for personalization started to shake things up. Today, 71% of consumers expect personalized

How we buy and sell things has changed a lot, with a growing trend of people turning to websites that feature a variety of sellers in one centralized marketplace. In the US, sales from these online marketplaces are expected to reach 603.2 billion USD in 2027 , making up about 35% of all online

The supplement industry is rapidly growing. Estimated to be worth $177.5 billion at the end of 2023 and projected to grow at a rate of 9.1% between 2024 and 2030, this booming industry is yet to reach its ceiling. And its primary sales channel? eCommerce.  With new brands, new health problems to

If a company has many picky customers, they may need to change how they reward salespeople or assign specific salespeople to those customers. Fussy shoppers have very specific preferences and notice flaws others wouldn’t. Alternatively, a company could let these consumers who have particular tastes