Editorial

The advent of eCommerce in 1994, pioneered by Amazon, enabled retailers to leverage a new channel for increased sales. Fast-forward a decade, and with new digital technology and data analysis, the need for personalization started to shake things up. Today, 71% of consumers expect personalized

How we buy and sell things has changed a lot, with a growing trend of people turning to websites that feature a variety of sellers in one centralized marketplace. In the US, sales from these online marketplaces are expected to reach 603.2 billion USD in 2027 , making up about 35% of all online

The supplement industry is rapidly growing. Estimated to be worth $177.5 billion at the end of 2023 and projected to grow at a rate of 9.1% between 2024 and 2030, this booming industry is yet to reach its ceiling. And its primary sales channel? eCommerce.  With new brands, new health problems to

If a company has many picky customers, they may need to change how they reward salespeople or assign specific salespeople to those customers. Fussy shoppers have very specific preferences and notice flaws others wouldn’t. Alternatively, a company could let these consumers who have particular tastes

Google has decided to abandon its plan to go cookieless in Chrome. The not-so-sudden switch raises important questions about the future of online tracking and advertising due to the impending changes in internet privacy. So now, instead of the original plan, Google will introduce a new feature in

As consumers become increasingly addicted to online shopping and mesmerizing digital experiences, you would be forgiven for thinking that brick-and-mortar retailers are about to become extinct.  However, this is far from the truth. Rather than becoming obsolete, traditional retail stores are