Kenya's e-commerce landscape is experiencing a significant transformation, positioning the country as a unique market for online shopping in Africa. Despite its medium size, Kenya, along with Nigeria and South Africa, forms over half of Africa's online shopper base. According to the
Revolve Group is making significant strides in enhancing customer engagement through innovative digital and physical initiatives. The launch of the Bellemint mobile fashion game and a holiday-themed pop-up shop at The Grove in Los Angeles are central to these efforts. These initiatives aim to
The European Union has launched an investigation into the online marketplace Temu due to concerns regarding the company's possible violations of the Digital Services Act (DSA). The European Commission has voiced several issues, including the platform's inadequate systems for preventing
The e-commerce landscape is rapidly evolving, fostering a competitive environment for startups. Amid this growth, Artificial Intelligence (AI) has emerged as a pivotal tool for businesses looking to optimize their operations and engage customers more effectively. Leveraging AI for Personalized
Deal Days, such as Amazon's Prime Day and retail-driven events like Black Friday and Cyber Monday, present invaluable opportunities for brands to amplify their online sales and overall visibility. These high-traffic shopping holidays not only drive short-term revenue spikes but can also be
Temu, the Chinese online retail platform owned by PDD Holdings, is making significant strides to register its operations in Vietnam, creating a buzz in the e-commerce sector of the country. Despite not having an official launch, the app is already accessible to Vietnamese consumers, branding itself
