Tesco Marketplace, aiming to be a comprehensive “one-stop shop,” has significantly expanded its range of products to over 300,000 stock keeping units in less than eight months since its launch. Initially introduced in June, the marketplace sought to cater to all customer needs by offering a diverse selection of third-party products, starting with 9,000 items across categories such as DIY, garden, homeware, pet care, and toys. This expansion represents a more than 3,000% increase in available items, reflecting Tesco’s ambition to go beyond traditional grocery offerings.
This effort marks Tesco’s second attempt at venturing into marketplace platforms, following its previous try with Tesco Direct, which was discontinued in 2018 due to lack of profitability. The current marketplace aims to avoid past pitfalls and establish itself as a reliable source for a variety of products, enhancing customer convenience and driving overall growth. Can Tesco’s strategy of increasing product diversity succeed this time around, or will it face the same challenges as its previous venture? Only time will tell as consumers respond to the expanded offerings and the market’s competitive landscape continues to evolve.
