The growing popularity of 10-minute grocery delivery services in Visakhapatnam is rapidly disrupting the traditional retail landscape through the unprecedented convenience and speed offered to consumers. These services promise to deliver groceries within an astonishing six to ten minutes, a feat that has captivated the attention of many who value the opportunity to save time in their bustling daily routines. Raj Kumar, a local consumer, highlights how the lightning-fast delivery aligns seamlessly with his fast-paced lifestyle, allowing him to minimize the time spent on mundane tasks like grocery shopping. However, while shoppers relish the newfound ease and efficiency, the pressure on delivery personnel has intensified significantly as they strive to meet such stringent deadlines. The overarching trend points to a significant shift towards quick commerce, which is likely to reshape consumer shopping habits permanently. This shift not only poses a serious challenge to conventional retail businesses but also compels them to rethink their strategies in an effort to compete with the rapidly evolving market demands. Consequently, the balance between meeting consumer expectations for rapid service and managing the operational stress on delivery workers stands at the forefront of this transformative movement.