Customer Engagement

How Applebee’s Refines Customer Insights to Enhance Experience
Customer Engagement How Applebee’s Refines Customer Insights to Enhance Experience

Zainab Hussain, an e-commerce strategist specializing in customer engagement and operations management, is known for her innovative strategies in improving customer experience. In this engaging interview, she shares valuable insights on designing and implementing successful customer insights

How Are AI Advancements Transforming Customer Experience?
Customer Engagement How Are AI Advancements Transforming Customer Experience?

Artificial Intelligence (AI) has revolutionized various sectors, with one of the most significant impacts seen in customer experience (CX). Companies are now able to leverage AI to provide deeper insights into customer behavior and preferences, thereby enhancing targeting and personalization

8×8 Launches JourneyIQ for Enhanced Real-Time Customer Journeys
Customer Engagement 8×8 Launches JourneyIQ for Enhanced Real-Time Customer Journeys

8×8, Inc., a recognized leader in integrated customer experience (CX) platforms, announced the launch of 8×8 JourneyIQ, a solution designed to enhance customer interactions. JourneyIQ enables businesses to effectively track, predict, and optimize customer journeys across all channels and

2024 B2B Buyer Study Reveals New Insights on Purchasing Decisions
Customer Engagement 2024 B2B Buyer Study Reveals New Insights on Purchasing Decisions

In today's dynamic B2B landscape, understanding buyer behavior is crucial for driving successful engagements. We have the privilege of speaking with Zainab Hussain, an e-commerce strategist specializing in customer engagement and operations management, who will share insights drawn from the 2024

AI Modernization: Essential to Overcome Legacy IT Limitations
Customer Engagement AI Modernization: Essential to Overcome Legacy IT Limitations

How many enterprises are suffering in silence from the weight of outdated technology? It's a question that resonates deeply in today's digital age where innovation is key to survival. With the relentless march of technological advancements, legacy systems have become oppressive barriers to growth,

How Can Consumer Insights Transform Product Innovation?
Customer Engagement How Can Consumer Insights Transform Product Innovation?

In today's fast-paced e-commerce landscape, a strong innovation strategy fueled by consumer insights is crucial. We turn to Zainab Hussain, an e-commerce strategist celebrated for her deep understanding of customer engagement and operations management, to shed light on the significance of early

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