As an e-commerce strategist with a wealth of experience in customer engagement and operations management, Zainab Hussain brings a unique perspective to the evolving landscape of customer experience (CX). With AI reshaping contact centers and redefining service delivery, Zainab offers deep insights
In a bustling digital era, a single glitch can turn a loyal customer into a vocal critic, and imagine a family settling in for movie night, only for their streaming service to freeze at the climactic scene, leaving frustration to mount as they wait for a fix that never comes. What if the platform
The Rise of AI in the Digital Shopping Landscape The digital commerce arena is undergoing a seismic shift, driven by artificial intelligence (AI), which has swiftly become a cornerstone of how consumers interact with online retail environments. As of this year, AI's influence extends beyond mere
Understanding Retail Worker Burnout During the Holiday Season The holiday shopping season, a time of bustling stores and heightened consumer activity, often transforms into a crucible of stress for frontline retail workers who bear the brunt of endless demands. With extended hours, relentless
Setting the Stage for B2B Transformation In today's fiercely competitive B2B landscape, a staggering statistic reveals the stakes: companies prioritizing customer experience see retention rates up to 20% higher than their peers, according to data from leading industry research. This reality
In the dynamic world of e-commerce and retail, few voices carry as much weight as Zainab Hussain. As a seasoned strategist with deep expertise in customer engagement and operations management, Zainab has spent years helping businesses strike the perfect balance between technology and human
